Clear, practical guidance from the Virtual Innovation team. Built for business owners who want better leads, less admin and a website that pulls its weight.
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A well-designed assessment platform can give clients a clearer experience and your team a consistent way to deliver tests, score responses and discuss results. The assessment needs evidence for its intended use; the software helps you deliver it well.
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Want to build your own business tools with AI? Virtual Innovation can set up the hosting, database and email foundations, with a one-off setup, a monthly investment and hourly help. You keep the flexibility and responsibility for what you build.
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A childcare centre website should give parents a clear, reassuring picture of the people, learning environment and enrolment path before they make their first call. This New Zealand guide explains what to prioritise, what to avoid and how to make the website useful for both whānau and the team behind it.
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One Tree Hill businesses can turn a stronger local reputation into more useful enquiries with clear service pages, real proof, sensible local SEO and a mobile-first website.
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Planning a website for an Ōrākei business? This practical guide covers local search, trust, content, mobile experience and the questions to answer before you build.
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A surgeon website has one job before anything else: help a patient, family member or referrer understand who you are, what you do and what a sensible next step looks like. This practical New Zealand guide explains how to get the foundations right.
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A strong retirement-sector CRM should make daily work faster, keep enquiries and resident journeys clear, and show each person only the information they need. Custom development lets Christchurch operators build around their real team and processes instead of carrying the weight of a generic platform.
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A useful custom CRM is not the system with the most features. It is the one that reflects how your Auckland business actually works, removes repetitive admin and gives every team member a clear next action.
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A web agency becomes easier to sell when its income, client relationships, systems and delivery can keep working without the owner. Start early, clean up the recurring book and protect the clients through a careful handover.
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AI trust signals help customers, search engines and AI tools understand whether your business is real, credible and worth recommending. Start with clear facts, useful content, proof and a website that crawlers can access.
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An AI-powered website should help customers get an answer, qualify genuine enquiries and move useful information into your team’s workflow. It should not be a novelty chatbot bolted onto a slow website.
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If you run a service-based business in New Zealand, chances are most of your new clients come through word of mouth or referrals. That is great. But what happens when someone who has never heard of you types a question into Google? Do they find you, or do they find your competitor? That is exactly
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If you run a service business in Christchurch, you already know how much the city has changed over the past decade. The rebuild brought new businesses, new competition, and a whole new generation of buyers who research online before they ever pick up the phone. For tradespeople, consultants, healthcare providers, and…
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You have reviews sitting on Google right now. Maybe a handful, maybe a few dozen. But here is the thing most Kiwi business owners miss: collecting reviews is only half the job. The other half is actually using them. For online reviews NZ small business owners rely on, there is a big gap between having
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Discover why website speed matters for NZ small businesses. Learn how faster load times boost conversions, build trust, and improve your Google rankings.
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Learn how to boost your NZ website speed with practical steps covering Core Web Vitals, image optimisation, hosting, and CDN setup to increase sales and engagement.
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If someone in your town searches for the service you offer right now, does your business show up? If you haven’t set up and optimised your Google Business Profile NZ listing, the honest answer is probably no. And that means you’re handing enquiries to a competitor who took 30 minutes to sort theirs out.
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Discover how local SEO helps surgeons in New Zealand attract more patients, boost appointments, and outpace competitors with practical, proven strategies.
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Let’s be honest: managing a website project shouldn’t feel like wading through an endless swamp of emails. If you’re a service-based business owner in New Zealand, you’re already juggling client calls, team meetings, and the daily grind of running your company. The last thing you need is another communication channel…
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It’s 11:04pm on a Tuesday. A homeowner in Papakura has just filled out your quote form after searching ‘bathroom renovation Auckland’. They’re ready to book. You’re asleep. In the old world, that lead sits cold until Wednesday morning, by which point they’ve already heard back from your competitor. In the new…
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Discover how strategic blogging can help New Zealand small businesses attract 55% more website visitors, build trust, and grow local leads in 2026.
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Learn what web security means for NZ small businesses, the real threats you face, and practical steps to protect your website and customer data today.
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Discover how professional photos can boost website conversions by up to 45% for NZ small businesses. Learn the evidence, metrics, and practical steps to upgrade your imagery.
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Learn how analytics-driven web design helps NZ service businesses fix hidden website problems and boost conversions by 60–120%. Practical tools and tips inside.
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Discover why local SEO matters for New Zealand small businesses. Learn how to boost visibility, attract local customers, and grow with practical local SEO strategies.
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Something has quietly shifted in the way people find businesses online. It is not just Google anymore. More and more New Zealanders are turning to AI tools like ChatGPT, Google’s AI Overviews, Microsoft Copilot, and Perplexity to get answers to their questions. And if your business is not showing up in those answers,…
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Discover 4 aimarketing.co.nz alternatives to enhance your online presence and business efficiency.
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Discover why investing in UI design delivers up to 9,900% ROI for NZ small businesses. Learn how better design drives growth, efficiency, and more clients.
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Follow this step-by-step local SEO workflow to help your Auckland small business rank higher in Google, attract nearby customers, and build lasting online visibility.
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Discover how WordPress helps NZ tradies build affordable, effective websites that win more jobs, build trust, and grow their business online in 2026.
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Discover modern website examples from Auckland service businesses. See what works, compare key features, and learn how to update your own site for more bookings.
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Learn how to build service pages that attract leads and drive enquiries for your NZ small business with this practical step-by-step guide.
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Discover the top responsive design benefits for NZ small businesses, from higher mobile conversions to better SEO and lower costs. Practical tips inside.
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By Virtual Innovation Team Something exciting is happening in the world of technology right now, and if you run a service-based business in New Zealand, you really need to hear about it. Custom software application development has traditionally been the domain of large corporates with deep pockets. Most small and…
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Discover the top advantages of custom web design for NZ service businesses. Learn how it beats templates for SEO, leads, and long-term ROI in Auckland.
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Learn how NZ small businesses can use web forms to boost conversions, stay compliant with the Privacy Act 2020, and protect customer data with proven security practices.
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Discover the essential homepage elements that help NZ small businesses improve conversions, build trust, and engage more customers in 2026.
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Learn why web accessibility matters for NZ businesses, the real risks of inaccessible sites, WCAG 2.2 explained simply, and practical steps to get compliant.
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Discover how effective typography boosts trust, readability, and conversions on your NZ small business website. Practical tips on fonts, performance, and branding.
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Discover the top benefits of WordPress websites for NZ small businesses. Learn why 42.5% of the web runs on WordPress and how it can grow your business.
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Discover why custom websites outperform templates for NZ service businesses. Better branding, automation, SEO, and more leads. See the real cost comparison.
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Discover 5 top yourweb.nz alternatives for small businesses. Compare features to enhance your online presence efficiently.
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Learn how to optimise your website for mobile with practical steps for NZ service businesses. More enquiries, better rankings, and higher conversions await.
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Learn how site architecture shapes your NZ small business website’s navigation, SEO, and conversions. Practical steps to organise your site and win more customers.
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Learn what SEO means for NZ small businesses and how it helps service companies attract more local clients through better online visibility and search rankings.
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Learn simple, step-by-step website content creation for Auckland service businesses. Boost leads, build trust, and turn browsers into loyal customers.
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Learn what an e-commerce website is and how NZ small businesses can launch one with the right features, platform, and local compliance in 2026.
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Discover 5 whiterabbit.nz alternatives to enhance your digital marketing and web development strategies effectively.
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Learn how colour in web design builds trust, guides visitors, and lifts conversions for NZ service businesses. Practical tips, palettes, and testing strategies.
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Discover the essential website maintenance checklist for NZ small businesses using WordPress and Shopify. Learn daily, weekly and monthly tasks to keep your site secure, fast and efficient.
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Discover the best website layout types for New Zealand businesses. Learn how to evaluate, compare, and choose layouts that boost customer engagement and drive growth.
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Learn how to set up WordPress for your New Zealand business with this clear, step-by-step guide covering installation, customisation, and optimisation.
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Discover what website hosting is and how to choose the right option for your NZ small business. Compare hosting types, costs, and local providers to boost your online presence.
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Discover what responsive web design is and why it’s essential for NZ small businesses. Learn how it improves user experience, boosts Google rankings, and increases conversions across all devices.
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Discover how UX design drives business growth for NZ service companies. Learn practical methods to boost conversions, reduce abandonment, and build trust through strategic user experience.
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Discover why WordPress powers 43% of global websites and remains the smart choice for NZ small businesses in 2026. Learn about optimisation, maintenance, and platform comparisons.
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Discover why regular website maintenance is crucial for NZ small businesses. Learn essential upkeep tasks, security benefits, and how professional support boosts your online presence and efficiency.
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Discover how web app development helps NZ small businesses achieve 30-60% efficiency gains. Learn security, scalability, and practical steps to start your journey.
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Discover why website redesign is essential for NZ small business growth. Learn how mobile optimisation, clear CTAs, and improved UX drive efficiency and revenue.
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Discover 4 growthengine.co.nz alternatives for web design efficiency. Compare options to boost your business growth in 2026.
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Learn how to build an effective business website in New Zealand in 2026. Step-by-step guide for tradies and service providers to create sites that attract local customers.
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A service-business website helps someone understand your work before they contact you. Clear service pages, relevant examples and a straightforward enquiry process can support referrals, search visits and the team handling new leads.
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Learn the complete website redesign process for NZ small businesses. Strategic planning, execution steps, and maintenance tips to boost conversions and growth.
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If you’re running a business with spreadsheets, three, five, or even ten critical files keeping your entire operation afloat, you already know the daily stress that comes with it. You open your laptop each morning and immediately click through tabs: client lists, project timelines, invoicing trackers, inventory logs,…
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Discover essential website features NZ small businesses need in 2026. Compare platforms, boost mobile performance and increase conversions with expert guidance.
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Discover proven criteria and real Auckland examples to evaluate and improve your service website. Learn how design, SEO, and testimonials drive business growth.
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Discover the essential website features NZ service businesses need in 2026. Mobile design, fast loading, clear CTAs, and platform comparisons to boost your online presence.
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Discover why 70% of NZ SMBs achieve ROI within 12 months through custom web development. Learn how tailored solutions drive efficiency and growth for small businesses.
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Discover the essential website features checklist for NZ service businesses in 2026. Mobile-first design, AI chatbots, local SEO, and platform comparisons to boost conversions.
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Discover how strategic web design builds brand trust, boosts recognition by 80%, and increases conversions by 400% for NZ service businesses in 2026.
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Learn what website maintenance involves for NZ small businesses, why it matters for security and growth, and how to implement an effective maintenance plan.
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Discover affordable website features that cut costs and boost leads for NZ small service businesses. Compare live chat, SEO tools, ecommerce options and automation.
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If you’re running a service-based business in New Zealand, you already know that every client interaction matters. Whether you’re meeting prospects at networking events in Auckland, taking enquiries through your website, or following up on referrals, each conversation holds potential. But here’s the thing most…
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Discover why regular website updates drive 15% revenue growth for NZ small businesses through improved SEO, security, trust, and efficiency in 2026.
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Explore 4 innovativeweb.co.nz alternatives for your web design needs, helping small businesses elevate their online presence and efficiency.
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If you’re running a service-based business in New Zealand, you’ve probably experienced the frustration of juggling spreadsheets, email threads, and sticky notes just to keep track of your customers. You might have even tried one of those big, expensive CRM platforms only to find yourself using maybe a quarter of its…
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Discover a proven 7-step website content planning framework for NZ service businesses. Boost organic traffic 15% and leads 20% with strategic, measurable content.
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Discover why NZ service businesses see 35% more growth with web agencies. Compare agencies vs freelancers, debunk myths, and learn selection criteria.
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Discover what website prototypes are and how they accelerate development by 30%. Learn types, benefits, and practical steps for Auckland small businesses.
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Role of branding in websites for small Aussie businesses: learn branding essentials, visual identity, client impact, and common pitfalls to avoid.
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Discover easy website updates NZ with step-by-step guidance tailored for Auckland service companies. Enhance efficiency and business outcomes today.
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Discover 7 top harperdigital.co.nz alternatives for small businesses in Auckland, comparing features and benefits to find the best fit.
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What is web design? Covers definitions, common misconceptions, key features, types, costs and legal obligations for Aussie small business.
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Master the website design workflow for Australian service companies. Follow a clear, step-by-step approach to achieve a polished and efficient online presence.
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Discover 6 types of web design tailored for small business owners. Learn which web design style suits your company for better online results.
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Learn how to build a medical website with our step-by-step guide for clinics. Discover practical tips for setup, design, and launching your WordPress site.
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Before we get into this, a big shout out to Emma at KnowHow. Emma is an absolute expert in employment law and someone I cannot speak highly enough about. She made me aware of this change and just how important it is for business owners to understand it properly. She’s part of my BNI group
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Medical web design helps Auckland clinics engage patients, ensures compliance, and delivers seamless online booking. Learn features and risks to avoid.
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Every year someone declares email marketing dead. And every year… it keeps working. The difference in 2026 is this. Email hasn’t disappeared. It has matured. The lazy version is fading out. The thoughtful version is getting stronger. If you’re wondering whether email is still worth your time, the short answer is yes.…
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Practical guidance from Virtual Innovation about Adding a delegate to your GoDaddy account.
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The reason you may want to add a thank you page (which our team can setup for you) is to help track conversions. Google & Adwords companies may require it so they can show their success. This has to be done in your account and it can be super hard for us to gain access
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Helpdesk Description: This guide introduces Virtual Innovation clients to the Breakdance Builder, the tool used to edit and manage WordPress websites. It covers the basics of navigating the Pages section, making text and image edits, adding new sections and blocks, and understanding the editing interface. The guide…
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Practical guidance from Virtual Innovation about Clearing browser cache. Google Chrome:
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The Basics In the video below, Stephen goes through a few of the key features to get you started with your VI Toolbox Account. Remember to use the Submit A Request button above if you need more help. Loading Your CRM Database This is a key step to setting up your CRM with your existing Contacts. It
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One of the great features of the VI Toolbox is the Opportunities area. This is a great way to track leads through to closed sales, no matter what industry you are in. Creating Your Opportunities PipelineSetting up your pipeline is an important piece of getting your unique process into the system. Follow along to…
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Calend.ly is such a great tool for your website, but we need you to provide us with a little bit of code to make it possible. Below is a visual how-to and we have added the link to Calend.ly’s site to help. The full how-to can be found here.
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Launching your website is an exciting journey! 🚀 To get your site live, we need some details about your domain name—the unique address where people will find you online (like yourbusiness.co.nz). There are 2 options you can choose from: Option 1: Share Your Domain Provider Login Details If you’re comfortable, you…
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When sharing the management of your Google listing, you will allow each user to access and modify the information. Be wary with who you trust this access, as the management of your business listing also represents your business’ credibility. Each user will then have their own password to log in. When you first create…
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Once you have selected your site and opened up the page, you will click on edit and this will bring you to the website editor. In the video below Stephen talks through how you can make text, image and other key edits to your website with ease.
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One of the great things about WordPress is it has the best blog in the business. Search engines love it, and our web developers love them as there are so many options and features. In this video, we look at how to load your first blog post. We talk about categories, SEO and what to
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At Virtual Innovation when we rebuild your new WordPress Website we want to make sure you don’t lose any Search Engine Optimisation you may have from your current website. We do all the basics well that allow yourself and your SEO company to fly and getting you higher. For more in-depth SEO work, speak to
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Virtual Innovation is able to look after domain names for clients that we host websites for. This is an added service to just make it a bit easier. Our rate at writing this help doc is $40 + GST per year for registering the name for a .co.nz (different domain extensions may have different prices.
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To gain access to your VI Toolbox account use the link below. Via your browser (we use Google Chrome)https://toolbox.virtualinnovation.co.nz(Note: You can also reset your user password here) To get access to your VI Toolbox account on the go, we recommend you download our IOS App or Android App which is called Lead…
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The Dyslexic Entrepreneur For the past seven years, I’ve been running a podcast called The Truth About Dyslexia. What started as a personal exploration turned into something far bigger than I ever expected. The podcast has now had well over one million downloads, with listeners from all over the world. I’ve received…
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January is usually one of our busiest months. That’s not an accident. It’s the one time of year many business owners finally get a bit of headspace.They slow down just enough to look at their website and think,“Yep… this needs sorting.” And yet, even then, a lot of people don’t move forward. Not because they
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AI is no longer about flashy tools or gimmicks. It’s about removing friction. And in 2026, the biggest wins will come from automation that feels human. We’re testing this right now at Virtual Innovation, and honestly, it’s a bit mind-bending. Here are three real, practical uses of AI that are going to change how…
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Hope you got some sun, some rest during the holiday break, and a chance to step away from the inbox. We’re just getting back into gear here too. We’re not rushing into things, and we don’t think you should either. But a few small tweaks to your website or CRM this week can help you
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An automated reply confirms that an enquiry arrived and explains what happens next. Pair it with an alert and a named person responsible for following up. The useful outcome is a dependable response process, not simply another email being sent.
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Let’s be honest, most business websites go into hibernation over Christmas. In New Zealand it is the time if you are not in retail you take a nap (for a couple of weeks at least!). But a few small updates now can stop confusion, get attention, and even generate a few leads while you’re away.
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Five things we learned in 2025 (that you can’t ignore next year) 2025 was a wild year online. Attention spans shrank again. AI took a bigger bite out of search. And customers now expect answers faster than you can make a coffee. Here’s the honest truth: if your website hasn’t evolved, it’s already falling behind.…
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In our previous article, we talked about how your business is only as strong as your database. This week, we’re zooming in on one feature inside the VI Toolbox CRM that’s turning a lot of heads: AI-powered chat bots. Not the clunky, frustrating bots of five years ago, we’re talking about smart, intuitive, and…
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Your Business Is Only as Good as Its Database You can have the best website in your industry, but if your leads fall through the cracks, you’re leaving money on the table. A good CRM keeps your business connected, consistent, and in control. An accurate, up-to-date database isn’t optional anymore. It’s the heartbeat…
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Feeling invisible online? AI isn’t just a buzzword, it’s a practical tool to help your website get seen by more of the right people. Getting more traffic to your website doesn’t have to mean massive ad budgets or full redesigns. With the right AI-powered strategies, small businesses can boost visibility, reach new…
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Your website menu is like a road map for your visitors, and when that map becomes cluttered or confusing, people give up and turn back. Many business owners spend time perfecting images and headlines but forget the quiet power of good navigation. It’s the first tool your audience uses to find their way, especially on…
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Did your FAQ page get thrown together at the last minute? It’s easy to forget about once the site goes live, but it might be one of the most important trust-builders you’ve got. But here’s the thing, your FAQ page is one of the most visited and most underused trust-builders on your site. When done
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When was the last time you gave your website a tidy-up? Just like your office or inbox, your website needs a clean-out now and then, especially before heading into a new year. A quick website spring clean helps your business stay current, build trust, and avoid silent problems that could be costing you leads. The…
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If your website does not work well on mobile, you could be losing more customers than you realise. It is easy to assume your site is “good enough” just because it looks fine on a desktop. But here is the reality: more than half of all website traffic now comes from mobile devices, and that
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If you’ve been running your business for decades, chances are you’ve built a reputation through hard work, referrals, and loyal customers. That’s something to be proud of. But here’s the reality: in today’s world, your reputation needs to show up online or risk being overlooked. We’re seeing this again and again with…
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Featuring Videographer Trajano from Waters Video Productions Video is no longer a nice-to-have feature on your website. It is a core part of how people interact with content and make decisions online. In fact, YouTube remains the second-largest search engine in the world, and platforms like TikTok are quickly gaining…
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Why Our Web Design Agency Started a Supplement Company At Virtual Innovation, we’ve always believed in the power of trying new things. It’s in our name, and it’s what excites us whether we’re building high-performing websites or exploring new industries. That’s why we recently took on one of our boldest projects yet:…
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Ever feel like your website’s shiny and polished, only to realise there’s still something… off? You’re not alone. Most business owners spend hours tweaking the homepage, but often forget three little pages that quietly cost them credibility and conversions. Here’s the reality: FAQ, Thank You, and 404 pages are…
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Let’s keep this simple. If your website isn’t generating leads, it’s broken. Not in a "your website is down" kind of way. Broken in a "you’re missing out on conversations that could turn into revenue" kind of way. And in nearly every case, it comes down to two things: 1. You’re not getting the right
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What if your website is quietly killing your sales? It might look amazing. Your branding could be on point. Your products and services could be exactly what customers need. But if your website is slow to load, none of that matters. A slow website is often the invisible reason behind high bounce rates, low…
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Let’s be real. You’ve got about 5 seconds to win someone over when they land on your site. If your homepage doesn’t instantly show who you are, what you do, and why they should care… they’re gone. No enquiry. No sale. No second chance. To help you capture attention, focus on the homepage hot zone.
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Be honest. When did you last update your website content? If the answer is anything like “sometime last year” there is your problem. Fresh, relevant content helps you rank and it helps customers trust you. Google likes active sites that keep information current. You can read how search works here: Google Search…
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In a world where trust makes or breaks a sale, nothing speaks louder than a real customer sharing their story. That’s why authentic video testimonials are quickly becoming one of the most effective tools in modern digital marketing. But here’s the catch—most businesses either don’t know how to collect them or are…
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Use a homepage slider only when it helps visitors compare or discover something useful. Keep the main offer outside the carousel, give each slide one job, and make navigation, text and images work properly on a phone.
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When it comes to driving business growth and nurturing customer relationships, the humble contact form plays a pivotal role. Yet, too often, businesses overlook the significance of keeping their contact forms and lead generation tools up to date. If your forms are outdated, cumbersome, or non-responsive, you might be…
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In today’s fast-paced digital world, your website is often your first impression—and first impressions count. At Virtual Innovation, we often get asked: "How long should my website last?" Our answer: a well-built, professionally managed website can easily last 5–10 years. But that doesn’t mean you shouldn’t refresh…
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In today’s digital age, your business’s local presence on Google is just as important as having a well-designed website. Especially here in New Zealand, where local trust and visibility are everything, making sure your business is well-tended on Google Local is like caring for a garden—it requires consistent…
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Think SEO was a game-changer? Meet AIO. Artificial Intelligence Optimisation. If you’re running an online store, you already know the importance of being discoverable. But here’s the twist: discovery is about to be redefined. That means if your store isn’t ready for AI, it might soon be invisible. Why ChatGPT Loves…
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In today’s globalised economy, it’s easy to click "Buy Now" without considering where your money goes. Often, purchases from ‘.co.nz’ websites are processed by overseas companies, leading to profits leaving New Zealand. This not only affects our economy but also undermines local businesses striving to compete…
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Starting an online store can feel overwhelming, but Shopify makes it easier than ever. As a trusted Shopify Web Agency, we’ve helped countless Kiwi businesses launch their eCommerce dreams. Whether you’re a small startup or an established brand looking to expand online, this guide will walk you through everything you…
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If you’re a small business owner in Auckland and still don’t have a proper website—or your current one looks like it was built in 2010—don’t worry. You’re not alone, and the good news is: building a clean, professional-looking WordPress site is easier than ever. No tech jargon, no expensive tools—just the stuff that…
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When you’re choosing a Shopify agency to support your eCommerce journey, it’s not just about ticking boxes. You want a partner who knows the platform inside and out, understands your goals, and actually cares about your growth. At Virtual Innovation, we’re proud to be a trusted Shopify partner based right here in New…
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If you’re considering investing in an explainer video for your business, you’re probably asking the right question: Will this actually pay off? The answer? Absolutely, if it’s done right. In this post, we’ll break down what makes explainer videos so powerful, how to measure their return on investment (ROI), and what…
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Start with listings your customers are likely to use. Check your business details, claim existing profiles where appropriate and keep a record of access. Relevant, accurate listings are more useful than collecting links from every directory you can find.
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If your website hasn’t been updated in a while, today’s your lucky day. In this post, I’ll walk you through three simple, yet powerful website upgrades you can make that can lead to noticeable improvements in the leads you’re getting. These are tips we’ve tested here at Virtual Innovation, not only on our own site…
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In a fast-changing digital landscape, AI software development is quickly emerging as the next major shift in how we build, test, and scale digital products. Across New Zealand, businesses are beginning to embrace AI-enhanced workflows, not just to improve efficiency but also to unlock new possibilities in creativity…
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Useful website examples show more than a visual style. These ten VI projects illustrate different customer journeys, from researching a specialist or builder to choosing products online. Look for the example that matches the decision your customers need to make.
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At Virtual Innovation, we build high-performance websites for businesses that sell through conversations. But the truth is—none of that works unless I work. If you’re like me—running a team, juggling client calls, keeping the strategy sharp—how you start your day makes or breaks your energy. In this post, I’m walking…
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You know what’s more frustrating than finding a car park at Sylvia Park on a Saturday? Having a website that looks good but doesn’t bring in a single lead. In East Auckland, we see so many service-based businesses with slick websites that just aren’t pulling their weight. Investing in Web Design East Auckland can…
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WordPress Designer Near Me? Here’s Why You’re Googling It at 2 am! At Virtual Innovation, we’ve noticed a pattern: clients often reach out after a late-night Google search for a “WordPress Designer Near Me.” It’s usually after something unexpected, like a website glitch or a plugin issue. If this sounds familiar,…
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When most business owners ask, “How much does a website cost in NZ?” what they’re really asking is: “What should I budget to grow my business online?” And that’s a better question—because focusing purely on price is like hiring a new salesperson based on how nice their suit looks. Looks good on the outside, but…
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In today’s digital landscape, your website serves as the front door to your business, making first impressions more critical than ever. A well-designed website not only captivates visitors but also enhances your company’s credibility and drives conversions. Website Design For Company Growth is essential. Don’t leave…
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Choose an Auckland web design agency by looking beyond the visual pitch. The right team should understand your customers, explain the platform choice, protect search visibility and provide useful support after launch.
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Imagine Relaxing on the Beach… While Your Website Attracts Virtual Clients Around the Clock You’ve probably dreamed of it—being free to enjoy life while your website does the heavy lifting. But if your site isn’t converting, that dream stays out of reach. Most businesses don’t have a traffic problem. They have a…
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The Holly Neighbours website brings service information, photography, reviews and clear booking options together. This article looks at the design decisions that help visitors understand the practice and choose their next step.
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Hey everyone, and welcome back to the podcast! As specialists in WordPress Website Design, we often get asked why we continue to choose WordPress over other platforms. In today’s episode, I’ll walk you through exactly why WordPress and WooCommerce are our preferred tools for building powerful, scalable websites for…
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Hey guys, welcome to the new podcast, Marketing Tactics in Under 9 Minutes. In this podcast, I want to share some of the marketing tips and lessons I’ve learned from working at Virtual Innovation, where we build and design websites.
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It doesn’t have to be. Let’s have a chinwag about how your website can do the hard yakka for you, so you can focus on doing what you do best – building.
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In the heart of New Zealand, a technological revolution is taking shape. The protagonist of this revolution is an AI model known as ChatGPT, and at Virtual Innovation we are ready to be a leader in the field.
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Kia ora! Welcome to the digital era where having a website is a must for any business to thrive online. As Artificial Intelligence (AI) continues to grow, it has become increasingly crucial for website owners to adopt.
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Stephen Martin, a co-founder of Virtual Innovation, is one of the many adults with dyslexia who has found ways to overcome his challenges and succeed in life.
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Looking for reliable WordPress support and hosting in New Zealand? Look no further! Our comprehensive guide covers everything you need to know about finding top-quality WordPress.
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The latest version of Google Analytics, GA4, promises to offer more advanced features and a deeper understanding of user behaviour.
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The pandemic disrupted the economy in unprecedented ways and businesses adapted. Again businesses must adapt to a predicted downturn in the economy and again weather a new normal.
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Whether it’s a new website design for a client or just adding an innovative feature to an existing website, we’re the Web Agency that is always pushing the boundaries of what’s possible.
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Looking for a team of Auckland-based WordPress website designers or Shopify web developers that can build beautiful websites. You’ve come to the right place!
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Whether it’s a new Shopify website design for a client or adding an innovative feature to an existing website, we’re the Shopify Web Agency that is always pushing the boundaries of what’s possible.
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WordPress was first released in 2003 as a tool for creating blogs. In the years since it has become one of the most popular content management systems for all types of website development.
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Stephen was recently asked by the team at Digital Boost to do a LinkedIn Live. In this talk, Stephen focuses on the need to plan for the diversity that comes to a website.
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As world leaders return home from an intense fortnight at COP26 (The United Nations Climate Change Conference) in Glasgow, I’m inspired to consider how I can make a difference to the planet.
Read the articleThe Activate Auckland funding programme is now closed, and its historical application documents and PDFs have been removed.
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Today, we will be talking about things that will help you get sales digitally. We’re going to be looking at conversion rates on websites, the things you need on websites, articles, blogs, content and podcasting.
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Recording and transcribing audio meetings or interviews is a huge pain point for sales teams, marketers, recruiters and anyone who needs to capture their conversations.
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With benefits like mobility and flexibility, today’s successful companies adopt innovative solutions to keep up with the changing market. As an increasing number of businesses begin to think outside the box
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In this unique capability development program, you will see things from a different perspective, understand your unique business brand and grow to meet the challenges ahead.
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According to a Google research, it only takes about 50 milliseconds – that’s 0.05 seconds – for visitors to form an opinion about your website. An opinion that determines whether they’ll stay and find out more
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Lead Magnets are like asking if you can buy someone a drink on a first date. The person looking at you goes ‘Ok there is not too much commitment in that and I’m interested to learn more’.
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Good website messaging explains what you do, who you help and why someone should take the next step. Start with the customer question, support your answer with real examples, and use the same clear message from the homepage through to the enquiry.
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MailChimp has been designed with non-tech-savvy people in mind. It is easy-to-use, flexible and has a simple design so that anyone can send out professional-looking emails and social campaigns.
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We help companies improve their skills with Canva, from designing templates, create stunning documents and more. We noticed that most people we work with seem to have the same 5 recurring questions about using Canva.
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What comes out from challenging times is innovation. Many businesses are now tapping into the power of online software systems to improve their productivity and achieve desired outcomes.
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Emails are one of the most effective ways of marketing and your email signature can be a very easy way to generate leads and make sales. It is more than just your name and title.
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The fund is available through the Regional Business Partner Network (RBPN), which we are proud to be a part of and to be able to help your business throughout this challenging time.
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A customer’s testimonial is the most powerful and effective type of video content. It helps a lot when you need to build brand trust and inform your target audience of how great your products or services are!
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A blog is one of the best ways to leverage content marketing. The idea of starting a business blog from scratch may be a bit intimidating. Even if you have never done one before, it doesn’t have to be an overwhelming experience.
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Practical guidance from Virtual Innovation about Setting Up Your Calendly Account. Click this link to go to the Calendly Website.
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Having been a fan of the odd pub quiz over the years, and for the giant price of $6 a person, it seemed like a fun and meaningful way to support an organisation that is struggling during Covid-19.
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Congratulations — Your Website is Now Live! You’ve taken the first step online, and now it’s time to learn how to make the most of it. Whether you want to manage things yourself or work with our team, understanding the 5 key benefits of a WordPress developer can make your journey smoother and more successful.…
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How to Install Facebook Pixel on Your Website Setting up the Facebook Pixel is one of the smartest things you can do for your website. It allows you to track visitor behavior, measure ad performance, and retarget users with powerful ad campaigns. Even if you don’t plan to run Facebook ads right away, having the…
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For the next few months while this is all happening you have a unique opportunity. An opportunity to get closer with your customers, followers and new audience members.
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The world is a bit mad at the moment, people are still in a bit of shock about how the world will look in 12 months but I wanted to share a story that I gave me some hope.
Read the articleThis historical Covid-19 business video offer is now closed, and the downloadable media has been removed from the site.
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The Messenger Customer Chat plugin allows you to have a live conversation with your site visitors. This allows your website visitors and customers to interact with your business anytime with the same personalized
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YouTube – It is the most powerful video-sharing and search engine platform. You can share educational, entertaining and any informational videos. (If you don’t have time to set your channel up we can do it for you – click here).
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The main reason is a booking system is a super complex tool that basically can end up running your business. It is an important investment and you need a tool that is going to upgrade as the world changes.
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Facebook has recently added to its arsenal the ability to export your mailing list directly into a facebook advertising campaign so you can remind your customers you exist on multiple platforms.
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A useful elevator pitch tells someone who you help, what problem you solve and why your approach matters. Start with one clear sentence, add relevant proof, and finish with a natural next step. The same thinking helps your website introduction.
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Google Places is now Google Business Profile. Start with accurate business details, a relevant category and a website that answers customer questions. Keep the profile useful and measure enquiries, rather than treating updates as a ranking shortcut.
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Have you ever felt overwhelmed with marketing? You are not alone. There is a lot you could do with content marketing, but people usually
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Having worked with dozens of businesses, we have seen what the wrong software does for productivity and staff morale
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So you’ve got yourself a website. An online platform through which to display your wares and convince potential customers and clients that your
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Welcome to the first episode of Engage To Win! This is our new video blog series that is all about helping you engage better in your business.
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Your website is live. It’s a proud day. You can’t wait to show your friends, family and most importantly to get it in front of prospective clients.
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How to stay on budget, on time and actually get people to use the software! Are you thinking about developing a custom piece of software? Where do you start?
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How to stay on budget, on time and actually get people to use the software! Are you thinking about developing a custom piece of software? Where do you start?
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Having been in the software development field for a while now. It is important to train both our clients and potential clients
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‘You need a CRM. All good businesses have one’ So you are told. The first thing you do is going to Google, search for ‘Business CRM’ and you get over 25 million results.
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Have you ever sat in traffic thinking that’s another hour of my life gone? For what? With technology video conferencing is easier than ever.
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How to stay on budget, on time and actually get people to use the software! Are you thinking about developing a custom piece of software? Where do you start?
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