A Shopify store that helps customers find what they want and makes the everyday work easier for your team. From the first product page to the next repeat order.
Built for Kiwi retailers. Backed by a team that replies.
Shoe Clinic, website 1 of 3
Built around your business
A capable platform, with the guidance to get it right.
01 / Why Shopify
Shopify powers millions of merchants. Products, stock, orders and checkout sit together, giving you a proven retail platform for a small range or a growing store. We make it feel like your shop and work for your customers.
More time for the business behind the shop.02 / Easy buying
A good store removes the little reasons people give up. We make products easy to compare, delivery information clear and the path to Shopify’s checkout straightforward. A considered buying journey, right down to the phone in their hand.
From finding the right thing to placing the order.03 / AI shopping
Shopify is opening up product discovery through ChatGPT and other AI channels. We help prepare clear product information and check which channels fit your store, so you can make use of new ways to be found as they become available.
ChatGPT currently requires eligible products and selling to US customers. We’ll check your markets.Shopify’s ChatGPT requirements04 / Connected retail
Your website is only part of the job. We look at how stock, payments, delivery and your other tools should work together, then scope the connections that reduce double handling for your team.
A store that fits how you actually trade.05 / A clear plan
We help you work out who you want to reach, what they need to hear and what a good enquiry looks like. Then we map the pages and features together. You get guidance at every step, before we start building.
Someone to think it through with you.06 / Easy feedback
See something you want changed? Leave feedback right on the website, exactly where it belongs. We can see what you mean, so there’s less back-and-forth and no long email list to untangle.
Visual feedback. Clear changes. Time saved.07 / Friendly team
You don’t have to figure it all out yourself. Ask the question, bounce an idea around or give us a call when you need a hand. You’ll be talking to a friendly team in Auckland who knows your business.
We pick up, or get back to you nice and quick.
We’ll pick up, or get back to you nice and quick.
Why Shopify, feature 1 of 7
A practical partner
You know your products and your customers. We help bring that knowledge into a store that is easy to shop and practical to manage, with a clear plan for the design, product data and day-to-day jobs.
Good businesses. Good company.
Different businesses, with a website team they can come back to.
In their words
We would rather let our clients do the talking. Here is what it is like to work with us.
How it works
A clear plan, fair pricing and a team you can talk to. Here’s how we get started.
We talk through your range, customers and how you handle orders today.
We shape the store, organise the products and test the agreed checkout and delivery setup.
We help your team get comfortable with the store and stay available as the business grows.
5 star reviews
Verified Google reviews from Kiwi businesses we have helped grow. Straight from the source, no cherry picking.
5 out of 5 stars
Great experience working with Stephen. He is extremely knowledgeable and delivered fast, noticeable results for my website’s visibility. He also shared valuable advice that made a real difference. You can tell he is genuinely passionate about his work—almost obsessed in the best way. Highly recommended!
5 out of 5 stars
I/We can’t recommend Stephen and his team at Virtual Innovation enough, honestly. Three years ago, I reached out needing our website re-designed / re-configured, and they have been nothing but supportive, helpful and keen to help us …
5 out of 5 stars
The team at Virtual Innovation have gone far beyond the norm in creating our website for SmartDesk. Their professional advice and expertise provided a seamless transition from …
5 out of 5 stars
Stephen and the team at Virtual Innovation are amazing. From designing websites, to keeping up with all the latest AI advances and optimising for the future.
Questions
Shopify is a secure, scalable ecommerce platform with a strong checkout, practical product management and a large ecosystem of apps. It is a good fit for businesses that need to sell online without carrying the technical burden themselves.
The investment depends on the number of products, custom design work, integrations and content required. We can scope a focused rebuild or a more comprehensive store around the outcomes you need.
Yes. We plan the migration around the product data, customer journey, content and search visibility that need to come across cleanly.
Yes. With the right product copy, collections, internal linking, performance work and useful content, Shopify gives you a solid base for organic visibility.
“Can we make this heading clearer?”