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Are You Using Google Places Effectively?
Many New Zealand business owners are either unaware of Google Places or aren’t using it to its full potential. In this article and accompanying video, we walk you through the most important steps to get found on Google and stand out locally.
Why Google Places is Essential for Local Businesses
If you’re a local business offering products or services, Google Places is a must-have tool. It’s essentially a free listing on the world’s most powerful local search directory, and the people who find you here are often ready to buy.
Let that sink in: 9 out of 10 people who search locally are active customers.
Is Google Places Really Free?
Yes, Google Places is free to set up—but like anything, it requires time and attention. You’ll need to:
- Keep your business information accurate
- Post regular updates and offers
- Collect reviews from satisfied customers
- Upload photos and videos
- Build backlinks to your listing
These steps help Google trust your business and rank your listing higher in local search results.
7 Expert Tips to Optimise Your Google Places Listing
1. Get Your Business Details Right
Ensure your business name, phone number, and address are accurate and consistent across all platforms. This is crucial for local SEO and to avoid confusing potential customers. Don’t keyword-stuff your business name—Google penalises that.
2. Choose the Right Categories
When setting up your Google Places listing, use all five category slots. The first two may be set automatically, but the remaining three allow you to customise based on relevant services. Choose categories that your target audience actually searches for.
Example:
Instead of just “Writer,” go with “Website Copywriter” or “SEO Content Writer.”
3. Write a Powerful Business Description
Your business description should clearly outline:
- What you do
- Why you’re different
- Benefits of choosing you
- Awards, accreditations, or certifications
Use keywords naturally throughout your copy to boost your visibility on Google Places.
4. Detail Your Services
List each service in detail. This helps customers and Google understand your offerings.
Bad: Landscaping
Good: Landscaping – Garden Design, Lawn Mowing, Tree Removal, Path Installation
5. Add Photos and Videos
Google loves rich media. Listings with images and videos rank better and convert more visitors.
Include:
- Team photos
- Office/storefront images
- Product/service action shots
- Case study or testimonial videos
6. Use Google Posts to Stay Active
You can now publish posts directly on your Google Places listing. These posts show when people search for your business and can include:
- Blog articles
- Special offers
- Events
- Product highlights
Aim to post once a month (or more). It’s free and boosts your activity score with Google.
7. Collect Google Reviews Regularly
Reviews on Google Places not only help your listing rank better—they also build trust instantly.
Encourage happy clients to leave a review right after completing a job. Try to get at least 10+ Google Reviews quickly to show you’re a trusted local business.
Final Thoughts: Get Found on Google Places
Don’t wait—optimising your Google Places listing can be one of the highest-ROI activities for your local business. If you’d like help improving your listing, we know a pro we call the Google Whisperer—just get in touch.