Creative Director
Our story
Built to make good businesses easier to run.
Virtual Innovation started in 2017 with a simple idea: use smart technology to help businesses spend less time fighting clunky systems and more time doing the work they are good at.
Where it started
A little about our story.
Stephen’s path into web design began in marketing, with a knack for taking complex ideas and making them simple. An online marketing event, an unexpected first sale and a shared digital marketing course set the direction.
He met Bryce at that same event. Together they pooled their resources, learned the craft and built multiple businesses before bringing that experience together in Virtual Innovation.
Today, the team helps New Zealand businesses communicate their value clearly, win the right work and make day-to-day operations easier.
Have a yarn with the team
A business built on freedom and family
Good work needs room for real life.
We have built Virtual Innovation around flexible work, clear outcomes and a team that cares about each other. Less time commuting means more time with the people who matter, and more energy for the clients who trust us with their business.
When we work, we are all in. When the day is done, we make room for life too.
Websites that actually work
We help good businesses stand out for the right reasons.
Too many brilliant businesses are hidden behind generic websites that do not show what makes them valuable. We make that value clear, then shape the website around the next useful action.
That can mean a high-performance website, an online store, a custom system or an AI layer that helps the team respond faster. The common thread is useful digital work that supports real growth.
Helping businesses stand out
Position the good stuff where people can see it.
We work with service and product businesses that need to communicate their worth online, even when customers cannot physically see or touch the end product.
When the positioning is clear, the right customers understand why you are different, trust the next step and get in touch for the right reasons.
More than just business
Work that makes a useful impact.
Beyond the work we do for clients, we support the Adult ADHD and Dyslexia community. It is close to our hearts, and we believe people deserve the tools and support to thrive.
Virtual Innovation is about creating impact for clients, our team and the communities we care about.
Our team
The people behind the work.
A practical, long-standing team that cares about getting the details right.
Financial Director
Bryce Heron
Operations Manager
Ninia Reyes
Account Manager and Head of Customer Service
Philip Reyes
Account Manager
Renz Vargas
Account Manager
Pam Martin
What we value
Real humans
Straight-up advice, clear scope and a team you can talk to.
Work that earns its keep
Websites and systems that help a business move, not just look tidy.
Life outside work
We value flexible work, family time and doing the job properly.