Custom software development in Auckland Less admin.
More time for your business.

AI workflows, custom CRMs and business software, built around the way you work. A friendly Auckland team to help you get it sorted.

Bring one frustrating job. No technical brief needed.

How we can help

Start with what
you need a hand with.

We usually recommend that we build and look after the system. That can start with one useful workflow.

01 / Save your team time

Sort a frustrating workflow.

Stop copying details, chasing approvals and losing track of follow-ups. We connect the steps, using AI where it helps and keeping your people in control.

Enquiries · Approvals · Follow-ups

See a workflow example

02 / Bring the work together

Build your business system.

A custom CRM, client portal or assessment platform that fits your process. One place for your team to see what is happening and what needs doing next.

CRMs · Client portals · Reporting

See what we’ve built

03 / Support for self-builders

Build it yourself, with backup.

Prefer to develop your own tools? We can set up hosting, databases and email foundations, with our team available by the hour when you need help.

One-off setup · Monthly hosting · Hourly help

Explore supported self-development

With self-development, you remain responsible for what you build and how it is used. We agree the scope of our setup and support with you.

Client work

Real work.
Real businesses.

A few businesses we’ve helped get on with the good stuff.

Custom CRM & lead management

One clear system.
A worldwide team.

Davis needed to distribute enquiries across 350 facilitators in more than 20 countries. Zoho was considered, but fitting their process into it would have meant too many compromises.

We built around their workflow: bringing leads together, assigning them to the right people and making progress visible.

350facilitators
20+countries
Oneclear view
Explore the Davis case study
Davis custom CRM showing its leads and pipeline dashboardDesigned around their actual workflow

Assessment platform · In development

Turn expertise into
a business asset.

For a coaching company, we are turning its assessment methodology into a platform for client management, automated scoring and reporting. Its own process, made easier to deliver consistently.

Assessment · Scoring · Useful report

GatewayTest · Business automation

Make a specialist service
easier to deliver.

A contractor agreement review tool brings payments, document checks and PDF reporting into one journey. A practical example of packaging a focused service into software.

Explore GatewayTest

A word from the Davis team

Davis Method
Administrator

See the Davis case study

“I cannot believe how fabulous the team is in our system. It is so refreshing to be heard, and not be made to feel a nuisance - and they can quickly deliver a solution better than we asked for! Feeling spoilt!”

Your Auckland software team

Good people.
On your side.

We’ll put the kettle on.

No need to turn up with a technical brief. Bring us the spreadsheet or the job that drives you up the wall. We’ll have a chat, ask a few questions and work out what would actually help.

Meet Virtual Innovation
The six members of the Virtual Innovation team together in their Auckland office
Real people to bounce ideas off. And call when you need a hand.

Cost & next step

One frustrating job.
One good place to start.

You don’t have to tackle everything at once. One job that’s worth sorting is a great place to start.

  1. Show us the job.

    Bring the spreadsheet, the workaround or the thing your team keeps doing twice.

  2. Agree a useful first version.

    Clear scope and costs, with working progress for your team to try.

  3. Get your team going.

    Training, documentation and agreed support, with room to improve as you grow.

A starting point for your budget

Custom business systems

$5,000–$30,000+ + GST

A guide to get you started. We’ll work through what you need and quote the build and ongoing costs clearly.

Not sure where to start? That’s what the first chat is for.

Book a free 30-min call

We’ll talk through the problem, whether software is a good fit and a sensible first step.

A closer look, if you fancy it

See the possibilities.

See an AI enquiry workflow in action

How it works

One less job
on your team’s plate.

Take a quote enquiry. Instead of reading, copying, drafting and chasing, your system gets the first pass ready for a person to check.

01

The enquiry lands.

An email comes in. Your system opens a job and keeps the original message with it. No copying into a spreadsheet.

02

AI does the first pass.

It pulls out the useful details and drafts a reply using your team’s guidance. Anything missing is flagged, not guessed.

03

Your person gives it the nod.

A team member checks the details, edits the reply and approves it. Your system sends it and creates the follow-up.

Your team’s workspaceExample only

Morning, team.

The original enquiry

“Could you give us a quote?”

Hi team, we’re moving into a new site next month and need some work done before we open. Could someone pop out on Tuesday afternoon? Happy to chat through what we need. Thanks, Sam.

Outlook In your inbox

01 / Received from Outlook

A quote request, already in your system.

Request: quote for work at a new site. Timing: next month. Availability: Tuesday afternoon. The original email stays attached.

Ready for your team to review

Your team’s instructions, built in. For example: always confirm the scope before promising a price.

No retyping. No lost email.

Illustrative workflow, not a live client system.

Keep the apps
you already love.

  • XeroAccounts
  • Microsoft OutlookOutlook & Microsoft 365
  • Google Workspace product logosGoogle Workspace
  • StripePayments

Connections depend on each app’s available integrations, permissions and plan. We check the details with you.

Work out what your team’s time could be worth

Time saved

Less busywork.
More possibility.

What could your team do with those hours back?

A few minutes saved on a job you do every day soon adds up. Pop your numbers in and see what it could mean for your team.

Potential annual value of time freed up$64,800

1,440 team hours a year to use differently.

Tap + or −, or type your own numbers.

Illustration: people × minutes ÷ 60 × hourly cost × 5 days × 48 weeks. This is capacity, not guaranteed cash savings. Build, hosting and support costs are not deducted.

Watch the 38-second software film
A cartoon business owner feeding paperwork into a hungry purple CRM

A few good questions

The practical bits.

When is custom software better than an off-the-shelf system?

When the way you work is a real point of difference, or the workarounds cost too much. A standard product can be a good choice for a standard job. We look at the fit, integrations, total cost and time your team could recover before recommending a custom build.

What kind of custom software do you build?

Custom CRMs, lead management systems, workflow software, client portals, assessment platforms, reporting dashboards and business automation. We work with Auckland and New Zealand businesses, including teams operating internationally.

Can we start with just one part of our workflow?

Absolutely. A useful first version might handle enquiries, job allocation or one approval process. We agree on the first scope and design it with future additions in mind. Your team can use it, give feedback and help decide what comes next.

Can it connect to Xero, Microsoft 365 and our existing apps?

Often, yes. Xero, Outlook and Microsoft 365, Google Workspace and Stripe are examples of tools we can explore connecting. We check each app’s available integrations, permissions and subscription or usage costs before we quote. The aim is to keep the tools you like and reduce double handling.

What do we own, and are there ongoing costs?

We include handover of the custom code and documentation, and your business retains control of its data. Third-party services and open-source tools keep their own licence terms. Hosting, maintenance, support and paid integrations can have ongoing costs, which we explain when scoping your system.

How long does custom software development take?

As a guide, many projects take 6 to 12 weeks. A smaller first stage can be quicker, while complex integrations or data migration can take longer. We agree on a realistic plan and show you working progress throughout the build.

How do you look after security and reliability?

We plan access permissions, backups, hosting and data handling around the information your business holds. Security needs are agreed during discovery and tested before launch. Where external compliance or certification is required, that is a separate part of the scope.

Will you help our team after launch?

Yes. Training, documentation and 30 days of post-launch support are included in our usual build scope. We can also add help inside the software, using your own processes and language. Ongoing support and improvements are available as your business grows.

Free 30-min call