Custom software development · Auckland, NZ
What if your software
made your day?
Your team has better things to do than fight with software. Let’s build a CRM or workflow system that makes their day easier.
Having trouble playing? Open the video directly.
01 Why custom?
Your way of working.
Software shaped around you.
Not the other way round.
Off-the-shelf software asks your team to fit its process. Custom software starts with yours. Keep what works. Lose the workarounds.
Square peg.
Wrong hole.
“I cannot believe how fabulous the team is in our system. It is so refreshing to be heard, and not be made to feel a nuisance - and they can quickly deliver a solution better than we asked for! Feeling spoilt!”
02 How it works
One less job
on your team’s plate.
Take a quote enquiry. Instead of reading, copying, drafting and chasing, your system gets the first pass ready for a person to check.
The enquiry lands.
An email comes in. Your system opens a job and keeps the original message with it. No copying into a spreadsheet.
AI does the first pass.
It pulls out the useful details and drafts a reply using your team’s guidance. Anything missing is flagged, not guessed.
Your person gives it the nod.
A team member checks the details, edits the reply and approves it. Your system sends it and creates the follow-up.
Your team’s workspaceExample only
Morning, team.
The original enquiry
“Could you give us a quote?”
Hi team, we’re moving into a new site next month and need some work done before we open. Could someone pop out on Tuesday afternoon? Happy to chat through what we need. Thanks, Sam.
In your inbox01 / Received from Outlook
A quote request, already in your system.
Request: quote for work at a new site. Timing: next month. Availability: Tuesday afternoon. The original email stays attached.
Ready for your team to review
Your team’s instructions, built in. For example: always confirm the scope before promising a price.
No retyping. No lost email.
Illustrative workflow, not a live client system.
Keep the apps
you already love.
Accounts- Outlook & Microsoft 365
Google Workspace
Payments
Connections depend on each app’s available integrations, permissions and plan. We check the details with you.
03 Time saved
Less busywork.
More possibility.
What could your team do with those hours back?
A few minutes saved on a job you do every day soon adds up. Pop your numbers in and see what it could mean for your team.
Potential annual value of time freed up
1,440 team hours a year to use differently.
Tap + or −, or type your own numbers.
Enter people (1–500), minutes (0–480) and hourly cost ($1–$500).
Illustration: people × minutes ÷ 60 × hourly cost × 5 days × 48 weeks. This is capacity, not guaranteed cash savings. Build, hosting and support costs are not deducted.
Your process becomes your platform
Not just another subscription.
Your own business asset.
The way you work is part of what makes your business valuable. Put that know-how into software you own, rather than leaving it in someone’s head or a tangle of spreadsheets.
- Built for your people. Only the fields, screens and steps they need, with helpful guidance built in.
- Yours to keep and improve. Your custom code, your data, documentation and a proper handover.
- Part of the business you’re building. A system that can be handed over with the business when you sell, subject to the agreed ownership and third-party licence terms.
Third-party tools retain their own licences. Hosting, security and support still need a plan. We agree on ownership, handover and ongoing costs up front.
04 Client stories
Different businesses.
One better way to work.
A few businesses we’ve helped get on with the good stuff.
Custom CRM & lead management
One clear system.
A worldwide team.
Davis needed to distribute enquiries across 350 facilitators in more than 20 countries. Zoho was considered, but fitting their process into it would have meant too many compromises.
We built around their workflow: bringing leads together, assigning them to the right people and making progress visible.
350facilitators
20+countries
Oneclear view
Designed around their actual workflowAssessment platform · In development
Turn expertise into
a business asset.
For a coaching company, we are turning its assessment methodology into a platform for client management, automated scoring and reporting. Its own process, made easier to deliver consistently.
Assessment · Scoring · Useful reportGatewayTest · Business automation
Make a specialist service
easier to deliver.
A contractor agreement review tool brings payments, document checks and PDF reporting into one journey. A practical example of packaging a focused service into software.
Explore GatewayTestCome and meet the team
You bring the
“surely there’s
a better way”.
We’ll put the kettle on.
No need to turn up with a technical brief. Bring us the spreadsheet or the job that drives you up the wall. We’ll have a chat, ask a few questions and work out what would actually help.
Meet Virtual Innovation
05 Getting started
One frustrating job.
One good place to start.
You don’t have to tackle everything at once. One job that’s worth sorting is a great place to start.
- 01 / Listen
Show us the real work.
We talk to the people doing it and map where time, information or opportunities get lost.
- 02 / Shape
Agree on a useful first version.
Clear scope, connections, costs and priorities. You know what you are getting before we build.
- 03 / Build
Try it as it takes shape.
See working progress, give feedback and help us make the screens feel right for your team.
- 04 / Grow
Get confident. Keep improving.
Training, handover and support, then thoughtful additions when your business is ready.
A starting point for your budget
Custom business systems
$5,000–$30,000+ + GST
A guide to get you started. We’ll work through what you need and quote the build and ongoing costs clearly.
Not sure where to start? That’s what the first chat is for.
Book a free discovery callBring your questions. We’ll bring a few ideas.
Good relationships. Good work.
In our clients’ words.
Experiences from businesses we help with websites and software.
A few useful answers
Let’s clear things up.
Wondering where to start, what it might cost, or how it would fit your team? Let’s work through the practical bits.
Have a different question?
Let’s talk it through
When is custom software better than an off-the-shelf system?
When the way you work is a real point of difference, or the workarounds cost too much. A standard product can be a good choice for a standard job. We look at the fit, integrations, total cost and time your team could recover before recommending a custom build.
What kind of custom software do you build?
Custom CRMs, lead management systems, workflow software, client portals, assessment platforms, reporting dashboards and business automation. We work with Auckland and New Zealand businesses, including teams operating internationally.
Can we start with just one part of our workflow?
Absolutely. A useful first version might handle enquiries, job allocation or one approval process. We agree on the first scope and design it with future additions in mind. Your team can use it, give feedback and help decide what comes next.
Can it connect to Xero, Microsoft 365 and our existing apps?
Often, yes. Xero, Outlook and Microsoft 365, Google Workspace and Stripe are examples of tools we can explore connecting. We check each app’s available integrations, permissions and subscription or usage costs before we quote. The aim is to keep the tools you like and reduce double handling.
What do we own, and are there ongoing costs?
We include handover of the custom code and documentation, and your business retains control of its data. Third-party services and open-source tools keep their own licence terms. Hosting, maintenance, support and paid integrations can have ongoing costs, which we explain when scoping your system.
How long does custom software development take?
As a guide, many projects take 6 to 12 weeks. A smaller first stage can be quicker, while complex integrations or data migration can take longer. We agree on a realistic plan and show you working progress throughout the build.
How do you look after security and reliability?
We plan access permissions, backups, hosting and data handling around the information your business holds. Security needs are agreed during discovery and tested before launch. Where external compliance or certification is required, that is a separate part of the scope.
Will you help our team after launch?
Yes. Training, documentation and 30 days of post-launch support are included in our usual build scope. We can also add help inside the software, using your own processes and language. Ongoing support and improvements are available as your business grows.