Wishing you happy holidays!

Our office will be closed on December 23rd and will reopen on January 9th. For any inquiries, you can send them to team@virtualinnovation.co.nz
* All of your emails will be answered once we return.
 We wish you the very best for the Festive Season and a Happy New Year! See you in 2023! 🎇🎄🚀

🏗️ Nailing Down Your Online Presence: Building the Right Website for Builders 🏠

🏗️ Nailing Down Your Online Presence: Building the Right Website for Builders 🏠

Hey mate! 🖐️

Imagine this: you’re on the job site, working tirelessly, when your mobile buzzes. 📱 It’s a potential client who just visited your website, and they’re eager to schedule their first free consultation.

Sounds like a dream, doesn’t it?

It doesn’t have to be. Let’s have a chinwag about how your website can do the hard yakka for you, so you can focus on doing what you do best – building. 🛠️

Here are 3 key points that any builder must make sure are done just right.

Building Trust and Authority – It’s More than Just a Firm Handshake 🤝Website-Trust-and-Authority

Just like you wouldn’t trust a sparky who couldn’t tell an ohm from an amp, people don’t trust builders who can’t show they know their stuff. In the good old days, a firm handshake and a square jaw were all you needed to show you were a straight shooter. These days, however, people want proof – and that’s where your website comes in.

A well-built, professional website is like your virtual shop front. 🖥️ It’s like having a well-organised toolbox – it suggests you’ve got it together. But don’t just splash a logo and a phone number – you’ve got to dig deeper. 🚧

Write some blogs or articles about what you do. Worried about your writing skills? No problem! You don’t have to be a literary genius. Sharing what you know about the differences between materials or how to tackle common building problems will prove you’re

A Picture is Worth a Thousand Bricks 📸

Alright, you’ve got some words on your website, but let’s face it – builders are visual folks. Photos of your best work do wonders for selling your services. Your website should be a virtual gallery of your projects – before and after shots, if you’ve got ’em.

Worried about privacy? Have a yarn with your clients beforehand. Most will be thrilled to have their beautiful new space featured. And if your photo skills are a bit rusty, consider hiring a pro – it’s worth the dosh. 💰

Selling the First Free Consultation 🗓️Free-Consultation-Call-To-Action

Here’s the clincher: your website should be selling the first free consultation like hot pies at the local footy game. This is your chance to prove you’re not just another builder with a hammer.

How do you reel them in? Make it as easy as Sunday morning. Have a clear, bold call to action on every page. “Book Your Free Consultation Now!” 📣 stands out like a sore thumb. Make it as obvious as a nose on your face, so it’s the first thing they see.

At Virtual Innovation, we love property and working with builders and tradies. We’ve built over 90 websites across New Zealand, Australia, and beyond, and we know how to get you the leads you want. We’ve got the experience and the know-how to help your business grow. 🚀

So, what are you waiting for? Book a FREE website consult today. We can’t wait to hear from you! 👍

ChatGPT Prompt Engineering: Revolutionising Business Efficiency Across Industries in New Zealand

ChatGPT Prompt Engineering: Revolutionising Business Efficiency Across Industries in New Zealand

In the heart of New Zealand, a technological revolution is taking shape. The protagonist of this revolution is an AI model known as ChatGPT, and at Virtual Innovation we are ready to be a leader in the field.

As we navigate the future, the landscape of industries and jobs is evolving rapidly. One such emerging field is ChatGPT Prompt Engineering, a profession that harnesses the power of AI to help businesses stay competitive in an increasingly digital world.

Virtual Innovation, a pioneer in this field, is leading the charge in New Zealand. The company is helping businesses leverage AI, specifically ChatGPT, to streamline operations and enhance efficiency. But what exactly is ChatGPT, and how can it transform businesses across different sectors?

ChatGPT, developed by OpenAI, is a language model that uses machine learning to generate human-like text. It’s like having a virtual assistant that can draft emails, write articles, answer questions, and much more. The potential applications in the business world are vast and largely untapped.

Professional Service CompaniesChatGPT Prompt Engineering in Professional Services

In the realm of professional services, ChatGPT can be a game-changer. For instance, law firms can use it to draft legal documents or conduct preliminary research on case law. Consultancies can use it to analyse industry reports and generate insights. Accounting firms can use it to interpret complex tax codes and provide advice.

Ecommerce Businesses

For ecommerce businesses, ChatGPT can revolutionise customer service and marketing. It can handle common customer queries, reducing wait times and improving customer satisfaction. It can also generate engaging product descriptions, personalised emails, and targeted marketing copy, enhancing the overall customer experience.

Brick & Mortar StoresChatGPT Automation in Brick & Mortar Stores

Even traditional brick and mortar stores can benefit from ChatGPT. It can manage inventory by predicting demand trends, automate the ordering process, and even interact with customers to provide product information or handle complaints.

However, harnessing the power of ChatGPT is not as simple as flipping a switch. It requires a deep understanding of the technology and how to apply it effectively. This is where ChatGPT Prompt Engineering comes in.

ChatGPT Prompt Engineers are professionals trained to optimise the use of ChatGPT in various business contexts. They understand how to craft effective prompts that guide the AI to produce the desired output. They also know how to integrate the technology into existing systems and processes to maximise its benefits.

Virtual Innovation is at the forefront of training and deploying these professionals. The company is not only helping businesses in New Zealand become more efficient but also creating jobs in an exciting new field.

The journey has not been without challenges. Like any new technology, ChatGPT has its limitations and requires careful management to ensure ethical use. However, Virtual Innovation is committed to navigating these challenges and unlocking the transformative potential of AI for businesses in New Zealand.

ChatGPT Prompt Engineering: Shaping the Future of Business in New ZealandAs we look to the future, it’s clear that ChatGPT and the role of ChatGPT Prompt Engineers will become increasingly important. Businesses that fail to adapt risk being left behind. But for those that embrace the change, like the clients of Virtual Innovation, the future is bright.

In the end, the technological revolution is not just about AI or ChatGPT. It’s about people – the businesses that adapt, the professionals who develop new skills, and the companies like Virtual Innovation that lead the way. Together, they’re shaping the future of business in New Zealand, one prompt at a time.

If you are a Kiwi business looking for support with how AI could support your business. Get in touch to organise an initial consultation. We are based in Auckland and work with companies around the country.

It’s exciting times to come if you embrace it.

The Era of AI-Driven Kiwi Websites is Here!

The Era of AI-Driven Kiwi Websites is Here!

Introduction to AI-driven Websites

Kia ora! Welcome to the digital era where having a website is a must for any business to thrive online. As Artificial Intelligence (AI) continues to grow, it has become increasingly crucial for website owners to adopt this technology and elevate their websites and overall digital presence.

AI offers a wide array of advantages, ranging from chatbots and personalisation to predictive analytics and automation, all of which enhance user experience, increase conversions, and provide valuable data-driven insights.

In this article, we’ll give you a taste of how AI can directly benefit your website and share some top tips to help you get started on the right foot.

Potential Benefits of an AI-driven WebsitePotential benefits of AI-driven website

  • The use of AI can enhance the user/visitor experience by offering personalised content and suggesting relevant products. This can result in higher engagement levels and strengthen customer loyalty to your business.
  • AI can boost conversions by analysing user data and providing insights for optimising the website. This includes A/B testing or split testing, where different elements of the website are shown to different segments of visitors simultaneously. This helps determine which version has the greatest impact and drives the desired business metrics.
  • With the assistance of AI, websites can automatically gather and analyse data to understand user behaviour and evaluate site performance. This information can be used to make data-driven decisions to improve user experience and achieve better outcomes.
  • AI chatbots can deliver round-the-clock customer service, reducing the reliance on human operators and allowing more time for important tasks. This leads to an enhancement in customer service.

What AI Can Do for Your Website?What can AI do for website

AI can work wonders for your website, mate! Here are a few ways it can give your site a real boost:

  • AI Chatbots:
    You can put AI chatbots on your website to provide round-the-clock support for your customers. These clever bots can sort out common questions, suggest products, and be a true help when your visitors need it.
    Personalised User Experience:
    AI can make your users feel right at home by dishing out customised content, recommending products that tickle their fancy, and offering other fancy-pants tailored features. It’s like having your very own personal shopper on the web!
  • AI-powered Predictive Analytics:
    With AI-powered predictive analytics, you can crunch numbers and data to get the lowdown on user behaviour. This helps you make smart decisions to optimise your website, increase customer conversions, and give your performance a sweet upgrade.
  • Automating Repetitive Tasks:
    AI can take care of those mundane and repetitive tasks like collecting and crunching data. By getting AI to do the dirty work, you can save time and let your human resources focus on the really important stuff, mate.

Tips on How To Include AI on Your Website.Tips on How To Include AI on Your Website

To nail your AI integration on your website, here are some handy tips to keep in mind, mate:

  • Set Clear Objectives:
    First things first, figure out what you want to achieve with AI on your website. Define your goals and how AI can help you smash ’em. It’s all about knowing where you’re headed.
  • Choose AI Tools Wisely:
    With a wide range of AI tools out there, make sure you pick ones that fit your needs and budget. Don’t go too overboard. Find the ones that bring the most bang for your buck.
  • Integrate with Existing Systems:
    Don’t leave your current systems hangin’. Integrate AI smoothly with your existing software like CRM. This way, everything works together like a well-oiled machine.
  • Test, Refine, Repeat:
    AI ain’t a one-and-done deal. Keep testing and refining your AI implementation to get the best results. It’s an ongoing journey of improvement and innovation.
  • Remember, we’re just starting to scratch the surface of this AI revolution. So, get on board, experiment, and find what works best for your website. The sky’s the limit.

Got more Questions about an AI-driven website?

Let’s see if we can tackle some of the common ones for you.

Is incorporating AI gonna break the bank?
The cost of implementing AI on your website can vary depending on the tools and services you choose, as well as the scale of your project. While there are some free AI tools available, others might require a decent investment. It all depends on what you’re after and what fits your budget, mate.
Can AI totally take over human customer service?
As of now, AI chatbots aren’t quite advanced enough to completely replace human customer service. But here’s the deal, AI can team up with humans to make customer service a breeze. AI chatbots can handle routine tasks like answering common questions, leaving the humans to focus on more complex issues. It’s a tag team effort right, where AI lends a hand and frees up humans for the real brainwork.
Can AI give my customers/visitors the personal touch?
Here’s how it works: AI analyses data like their browsing habits, search history, and other info to dish out content specifically for them. It’s like having a website that knows them better than their best mate. AI can recommend products they’ll love, and show content based on their location, interests, or past purchases. It’s all about making their experience one-of-a-kind, mate!
Can AI give your website a conversion boost?
You bet! AI crunches user data to serve up some game-changing insights. By running A/B tests on elements like your call-to-action (CTA) buttons, AI can figure out which version works like a charm. It’s all about making tweaks based on real data to get those visitors to turn into customers. AI’s got your back!
Yes AI can gather and analyse all sorts of data!
It can look at things like how people browse your site, what they search for, and even the feedback they give. By digging into this data, AI can unlock some serious insights. It helps you understand user behaviour, how your website performs, and other important stuff you need to know. AI’s all about making sense of the data, right?

Revolutionising Online Shopping with AI: A Kiwi Case StudyRevolutionising Online Shopping with AI

Introduction
In recent years, the world of online shopping has seen some incredible changes, all thanks to the integration of Artificial Intelligence (AI) technologies. In this case study, we dive into the story of BestMart(name changed for privacy), a Kiwi e-commerce retailer, and how they cleverly harnessed the power of AI to transform their online operations. By utilising AI-driven solutions, BestMart not only enhanced its customers’ experience but also improved inventory management, personalised recommendations, and fraud detection, resulting in substantial growth and increased profits.

Making Customer Experience Top-Notch
To provide an exceptional customer experience, BestMart introduced AI-powered chatbots on their website and mobile app. These chatbots use fancy natural language processing (NLP) to understand customer queries and give speedy and accurate responses. These bots offer personalised product suggestions, answer frequently asked questions, and even help customers make purchase decisions. By adding these AI chatbots, BestMart reduced customer service waiting times, making customers happier and boosting sales.

Getting the Stock Levels Just Right
Getting the Stock Levels Just Right
AI algorithms played a vital role in helping BestMart optimise its inventory management. By crunching numbers from past sales, customer preferences, and market trends, the AI system accurately predicted demand patterns. This meant BestMart could keep just the right amount of stock, avoiding both surplus and shortages. As a result, BestMart reduced its storage costs significantly and maximised its sales potential.

Recommendations Tailored to You
BestMart adopted AI-based recommendation engines to provide personalised product suggestions to their customers. By analysing past purchases, browsing behaviour, and individual preferences, the AI system generated real-time product recommendations designed just for each customer. These personalised suggestions increased customer engagement, improved conversion rates, and built stronger customer loyalty.

AI Security
Staying Alert to Fraudsters
BestMart encountered challenges with dodgy activities like identity theft and payment fraud. To tackle these problems head-on, they employed AI algorithms to detect and prevent fraudulent transactions in real time. By analysing various factors like purchase history, user behaviour, and transaction patterns, the AI system flagged suspicious activities and implemented additional security measures. This proactive approach helped BestMart minimise financial losses due to fraud and protect its customers’ sensitive information.

Supercharging the Supply Chain
BestMart embraced AI technologies to optimise its supply chain operations. By using clever machine learning algorithms, they predicted demand, optimised delivery routes, and improved warehouse management. This AI-driven supply chain optimisation led to reduced shipping costs, faster order processing, and overall operational efficiency.

Setting the Stage for Future Growth
With the successful integration of AI across their e-commerce operations, BestMart experienced significant growth and profitability. With the wealth of data generated by its AI systems, BestMart can continue to refine its strategies, enhance customer experience, and expand its product range. AI-powered analytics provide valuable insights into market trends, customer preferences, and emerging opportunities, enabling BestMart to make data-driven decisions and stay one step ahead of the competition.

To sum it all up

AI-powered websites are becoming a big deal. People want seamless experiences, and businesses want to grow. As customers get used to personalised interactions online, they expect the same tailored treatment on websites. It’s a rising demand that AI is here to meet. The future is looking bright for AI-driven websites!
Top-notch user experience with AI
If businesses and organisations hop on the AI train and adopt AI-driven websites, they’ll have a real edge over the competition, bro. They can deliver top-notch user experiences, engage customers like never before, and skyrocket conversion rates. But wait, there’s more! AI-driven websites can also take care of those repetitive tasks like customer support chats or suggesting products. This means more time for the humans to tackle important stuff that brings in the big bucks.

And here’s the kicker: AI technology is racing ahead, getting better and more accessible by the day. So, the importance of AI-driven websites will keep on growing, sparking innovation and revolutionising the digital world. It’s an exciting time to be in the game!

Bringing AI into the mix to level up your website can do wonders! It ramps up the user experience, amps up customer service, automates insights, and boosts those conversions. But hold your horses, there’s a catch. You gotta follow some top-notch practices to make it work.

First things first, set clear goals. Know what you want to achieve with AI on your website. Then, choose the right tools that play well with your existing systems. Integration is key, right?

But here’s the real game-changer: testing and refining. Don’t just set it and forget it. Keep fine-tuning your AI implementation to make it the best it can be. It’s all about functionality, personalisation, and automation, right?

By harnessing the power of AI, your website can soar to new heights, leaving your competitors in the dust. Get ready to take the lead, mate!

Virtual Innovation reckons it’s high time for clients to jump on the AI bandwagon and level up their website game.🚀 The AI age has just kicked off, and it’s already shaping the future of the internet.

If you’re keen on getting ahead of the pack and exploring how AI can supercharge your website’s capabilities, it’s time to reach out to Virtual Innovation, mate. We’ve got the expertise to help you out.💪🤖

By teaming up, you can make sure your website stays competitive and keeps churning out awesome results as AI keeps evolving. So, don’t wait around, bro. Contact Virtual Innovationtoday and let’s make some AI magic happen!✨🔥

Virtual Innovation Supports The Truth About Dyslexia Project

Virtual Innovation Supports The Truth About Dyslexia Project

Hear Stephen Tell His Own Story

Just click on the play button.

Stephen Martin, a co-founder of Virtual Innovation, is one of the many adults with dyslexia who has found ways to overcome his challenges and succeed in life. Furthermore, Virtual Innovation and its team take great pride in sponsoring and advocating for The Truth About Dyslexia Project.

Dyslexia is a neurological challenge that affects one’s ability to read, write, spell, and comprehend language. It is estimated that between 10-20% (See Yale) of the population has dyslexia, making it one of the most common learning disabilities in the world. Dyslexia can be challenging, but it’s also an opportunity to develop unique skills and perspectives.

Stephen has chosen to share his unique story of living with dyslexia in this article. For those who don’t have the time to read the article, Stephen’s story can be heard through the recording at the beginning of this article. He hopes that by raising awareness and increasing understanding, he can help others through the Truth About Dyslexia Project and his Podcast.

Stephen’s dyslexia was first diagnosed when he was ten years old. At that time, he struggled in the classroom with simple tasks, such as reading and copying notes from the blackboard.

Thankfully, Stephen was diagnosed early, which allowed him to receive additional help from a designated person called a reader-writer, to assist him with his studies.

For someone living with dyslexia, the speed of their ideas can be overwhelming, making it tough to put them into words. To assist him in this endeavour he had an individual who would listen and then write his words down on his behalf.

This support was invaluable and helped him pass his School Certificate, gaining well above average marks in 6 subjects, a significant achievement that he would have otherwise struggled to attain.

However, like many adults with dyslexia, Stephen believed that his challenges with reading and writing would disappear once he finished school. But, it wasn’t until he was 31 when he went through a period where he was constantly anxious and irritable that his father encouraged him to see a dyslexia specialist.

Stephen was initially reluctant to seek professional help. He believed he had grown out of his dyslexia and that the issues he was feeling at the time had nothing to do with dyslexia. He was getting by with normal life with the help of technical aids, such as grammar and spell-checking software.
After trying several methods to quell his emotional roller coaster, he eventually agreed to see a specialist, Vanessa Victor at Remarkable Minds, a dyslexia counsellor, schooled in the Davis technique, who helped him understand the true impact of dyslexia on his life.

During his initial two-hour consultation with Vanessa, Stephen discovered that dyslexia impacted not only his reading and writing abilities but also his visual and spatial thinking and his emotional side which had manifested itself with periods of anxiety and mild bouts of depression.
Vanessa’s insights helped him understand that these were all challenges of neurodiversity and that he wasn’t alone in his struggles.

As Stephen and Vanessa continued with their meeting, a loud bang of a hammer hitting into wood surprised both of them. Immediately, Stephen’s attention shifted away from her and his eyes went up to the right; instinctively curious as to where his mind had travelled off to at that moment, Vanessa inquired about it. Stephen told her that as he heard the hammer hit the nail he could picture a builder hammering a nail into her deck, in his mind.
Asked if he’d been on her deck or met with her builder before, who was doing renovations at the time, he responded no on both counts. Despite Stephen only imagining what happened from the sound he heard, Vanessa continued to describe how the dyslexic mind manages events like this by creating a vision for him that was so vivid that he would internalize it as a real memory.

This experience was a turning point for Stephen, as he realised that his dyslexia had affected his memory and perception of reality.

Stephen’s continued consultations with Vanessa inspired him to create the Truth About Dyslexia Project and Podcast.
The project aims to empower adults with dyslexia and ADHD to reach their full potential in all areas of life, including their professional, social, and emotional lives.

Through this initiative, Stephen hopes to help people understand that dyslexia is not just about reading and writing but a unique way of thinking with its own strengths and challenges.

One of the most significant challenges for adults with dyslexia is that the condition is often misunderstood and stigmatised. Many people believe that dyslexia is a sign of low intelligence or laziness, which can lead to feelings of shame and isolation.

The Truth About Dyslexia Project and Podcast aims to change this perception by sharing stories of people who have overcome dyslexia and succeeded in their chosen fields.

Stephen believes that dyslexia has given him a unique perspective on the world and allowed him to develop skills that he wouldn’t have otherwise. He sees dyslexia as an opportunity rather than a disability and hopes to inspire others to do the same.
After the eye-opening experience with Vanessa, Stephen started to explore his dyslexia in more depth. He began to understand how it affected his daily life and how he could use his strengths to overcome his challenges.

One of the things Stephen learned is that people with dyslexia tend to have strong visual thinking and spatial awareness. They can often see things in their mind’s eye and create a visual picture of concepts and ideas.

This is why Stephen was able to imagine the builder hammering a nail on Vanessa’s deck, even though he had never seen it in person.

However, dyslexia can also create reading, writing, spelling, and memory challenges. People with dyslexia may struggle to decode words, remember information, and organize their thoughts on paper. This can make school, work, and social situations more difficult.

Stephen realised that he had been using coping mechanisms his whole life to manage his dyslexia. For example, he would use mnemonics and visualization techniques to remember information. He would break down complex concepts into smaller parts and use diagrams and images to make them more understandable. He would also use text-to-speech software and voice dictation to help him write and communicate more effectively.

Despite these challenges, Stephen did not let his dyslexia hold him back. He is a serial entrepreneur who co-founded Virtual Innovation, a software development company that creates boutique websites and innovative digital solutions for businesses.

He also became a public speaker and advocate for dyslexia awareness, sharing his story and inspiring others to embrace their strengths and overcome their challenges.

The Truth About Dyslexia Project aims to provide support, education, and resources for adults with dyslexia and ADHD. It includes a podcast, blog, online courses, and community forums where people can share their experiences and learn from each other.

The Truth About Dyslexia Project also focuses on raising awareness about the strengths and talents of people with dyslexia. Stephen believes that dyslexia is not a disability, but a different way of thinking that can bring unique perspectives and creative ideas to the table. He wants to challenge the stigma and negative stereotypes associated with dyslexia and promote a more inclusive and diverse society.
Through his journey and the Truth About Dyslexia Project, Stephen has shown that dyslexia does not have to be a barrier to success. With the proper support and understanding, people with dyslexia can achieve their goals and make a valuable contribution to the world.

Stephen’s story is a powerful reminder of the challenges and strengths of dyslexia. By sharing his personal experiences through his Podcasts which have a huge following (750,000 downloads to date) and advocating for dyslexia awareness, he has inspired many people to embrace their differences and reach their full potential.

The Truth About Dyslexia Project is a valuable resource for anyone who wants to learn more about dyslexia and how to support people with this condition. It covers a wide range of topics related to dyslexia, including tips for managing anxiety, boosting memory, and improving productivity. The project aims to provide individuals with the tools they need to succeed in all areas of their lives.

Stephen’s personal experiences with dyslexia have informed and inspired his work on the project. He knows firsthand how difficult it can be to navigate the challenges of dyslexia and ADHD. But he also knows that with the right tools and support, individuals with dyslexia can thrive.

Stephen’s work on the Truth About Dyslexia Project has also had an impact on his company, Virtual Innovation. The company is committed to promoting diversity and inclusivity in the workplace, and they have implemented policies to support employees with dyslexia and other neurodiverse conditions.

For example, Virtual Innovation has a flexible work environment that accommodates the needs of employees with dyslexia. They also provide additional training and support to help employees with dyslexia thrive in their roles. By creating a supportive workplace culture, Virtual Innovation is helping to break down the barriers that often prevent individuals with dyslexia from reaching their full potential.

Dyslexia is a condition that affects millions of individuals worldwide. It can be a significant challenge, but it doesn’t have to be a barrier to success.

Through Stephen’s work with The Truth About Dyslexia Project and his Podcasts, individuals with dyslexia and ADHD are finding the support and resources they need to thrive.

Stephen’s personal experiences with dyslexia have informed his work and inspired him to make a difference in the lives of others. With the support and sponsorship from his company, Virtual Innovation, his dedication to raising awareness about dyslexia and promoting inclusivity in the workplace is a testament to the power of individual action.

By breaking down barriers and promoting understanding and support, he believes we can create a world where individuals with dyslexia and other neurodiverse conditions can reach their full potential. It starts with education, empathy, and a willingness to listen to the experiences of others.

Finally, don’t forget to reach out, we’re always looking for ways to get the message out further if it’s important to you.
The Truth About Dyslexia Project is in part funded by Virtual Innovation so any support you can give us is very much appreciated.

So that’s all for now. If you are looking for a creative right-brained web design agency, or a big-picture thinker for your next product launch please get in touch we are more than happy to help you.

Prepare for Google Analytics – GA4

Prepare for Google Analytics – GA4

Google Analytics is an indispensable tool for website owners and digital marketers looking to optimise their online presence.

It helps to track and analyse website traffic, user behaviour, and engagement, among other metrics.

The latest version of Google Analytics, GA4, promises to offer more advanced features and a deeper understanding of user behaviour.

However, the new version comes with significant changes, and website owners and digital marketers need to be fully prepared to make the most of it.

In this article, we’ll take a closer look at the major changes coming with GA4 and provide actionable information to help you prepare for the change.

What is GA4?Google Analytics

GA4 is the latest version of Google Analytics, launched in October 2020.

It is designed to provide a more holistic view of user behaviour across devices and platforms, including websites, apps, and offline channels.

The new version is based on an event-driven data model, which means that it collects data on specific user actions or events, rather than just pageviews.

What are the major changes coming with GA4?

Event-based data modelDigital Marketers

As mentioned, GA4 is based on an event-driven data model.
This means that it tracks specific user actions, such as clicks, form submissions, and video views, rather than just pageviews.

This approach provides a more granular view of user behaviour, allowing website owners and digital marketers to better understand how users engage with their website or app.

New user interface

The GA4 interface is significantly different from the previous version.
It has a new look and feel and different navigation options.

It may take some time to get used to the new interface, but it offers more advanced features, such as predictive analytics and machine learning insights.

Enhanced cross-device tracking

One of the most significant changes in GA4 is its ability to track user behaviour across devices and platforms.

With the increasing use of mobile devices, this feature is essential for understanding how users interact with your website or app across different devices.

Improved data privacyData Privacy

Privacy concerns have become a major issue for website owners and digital marketers.
GA4 is designed to provide better data privacy by allowing users to control their data preferences and opt out of tracking.

It also offers data deletion options to comply with GDPR and CCPA regulations.

More advanced data analysis

GA4 offers more advanced data analysis features than the previous version.

It includes machine learning insights, predictive analytics, and the ability to analyze user behaviour based on lifetime metrics, rather than just session-based metrics.

What does GA4 mean to you?

GA4 represents a significant shift in the way that website owners and digital marketers track and analyze user behaviour.

The new version offers more advanced features and a deeper understanding of user behaviour, but it also requires a different approach to data tracking and analysis.

Here are some actionable tips to help you prepare for the change.

Start tracking eventsGoogle Tag Manager

As GA4 is based on an event-driven data model, it’s essential to start tracking specific user actions or events on your website or app.

This includes clicks, form submissions, video views, and any other user actions that are relevant to your business.

You can use Google Tag Manager to set up event tracking and send the data to GA4.

Set up cross-device tracking

As mobile usage continues to expand, it’s of paramount importance that user activity is tracked reliably across all operating systems and devices.

GA4 allows you to set up cross-device tracking by using the same user ID for each user across devices.

This will help you to better understand how users interact with your website or app across different devices.

Get familiar with the new interface

The GA4 interface is significantly different from the previous version, and it may take some time to get used to it

Focus on user engagementDigital Marketers User Engagement

With the event-driven data model, GA4 provides a more granular view of user behaviour, which allows website owners and digital marketers to focus on user engagement.

By tracking specific user actions, you can identify which pages or features on your website or app are most engaging to users.
This information can help you optimise your website or app for better engagement and ultimately drive conversions.

Utilize machine learning insights

GA4 includes machine learning insights, which can help you identify important trends and patterns in your data that may not be immediately apparent.

These insights can help you make more informed decisions about how to optimize your website or app for better user engagement and conversions.

For example, you can use machine learning insights to identify which pages or features are most likely to lead to conversions or which user segments are most valuable to your business.

Stay up to date on data privacy regulations

As mentioned, GA4 is designed to provide better data privacy by allowing users to control their data preferences and opt out of tracking.

However, data privacy regulations are constantly changing, so it’s important to stay up to date on any changes that may impact your website or app.

This includes regulations such as GDPR and CCPA, which have strict requirements for how user data is collected, stored, and used.

Customise your data streamsData Streams

GA4 allows you to customise your data streams, which means that you can specify which data you want to track and how it is organised.

This can help you focus on the metrics that are most important to your business and provide more meaningful insights.

For example, you can create custom data streams for specific user segments or pages on your website or app.

Experiment with predictive analytics

GA4 includes predictive analytics, which can help you identify which users are most likely to convert and which pages or features are most likely to lead to conversions.

By experimenting with predictive analytics, you can test different hypotheses and optimise your website or app for better conversions.

For example, you can use predictive analytics to identify which users are most likely to abandon their shopping carts and then experiment with different strategies to reduce cart abandonment rates.

Conclusion

GA4 represents a significant shift in the way that website owners and digital marketers track and analyze user behaviour.

The new version offers more advanced features and a deeper understanding of user behaviour, but it also requires a different approach to data tracking and analysis.

By following these actionable tips, you can prepare for the changes coming with GA4 and make the most of the new features and insights it provides.

Remember to stay up to date on any changes in data privacy regulations and to experiment with different strategies to optimise your website or app for better engagement and conversions.

We are grateful that you have taken the time to read our article. We trust it will help prepare you for what lies ahead with GA4 and assist you in reaching your website’s objectives. If you need assistance or support in any way, to help you through this transition, please don’t hesitate to contact us to arrange a call.

How to Recession-Proof Your Website and Boost Business Growth

How to Recession-Proof Your Website and Boost Business Growth

With the recession looming, now is an important time for businesses across New Zealand to re-evaluate their websites and ensure they are optimised for success.

The pandemic disrupted the economy in unprecedented ways and businesses adapted. Again businesses must adapt to a predicted downturn in the economy and again weather a new normal.

Your website is the heart of your online presence, acting as a shop window for your business that’s open 24/7.

In this new era, your website is one of the few ways that you can market yourself and attract new customers.

Having a well-designed website that’s easy to navigate can help improve your online reputation and enhance your brand image.

It not only acts as a virtual storefront but also as a digital calling card that showcases your products, services, and values.

Your website is one of your company’s most vital marketing assets, and a well-crafted site can help you stand out from the competition.

However, having a website is not enough; it needs to be functional, optimised, and modern.

An outdated website with poor design and slow performance can negatively impact your customers’ experience and push them to your competitors.

Research shows that online visitors spend an average of fewer than 15 seconds on a website before they decide to stay or leave.

Hence, it is vital that your website is easy to navigate, loads quickly, and has engaging content.

With many businesses struggling to stay afloat, it’s crucial to make sure your website is recession-proof.

This not only means making sure it’s functional but also ensuring it’s optimised for search engines, mobile devices, and social media.

Your website must be easily accessible and viewable on multiple platforms to reach the maximum number of potential customers.

Our expert team at Virtual Innovation New Zealand can help you evaluate and optimise your website for recession-proofing.

We can make sure your website is modern, user-friendly, and meets the latest industry standards.

We can help you with practical advice and solutions to improve your website’s functionality, design, and content.

Your website is a vital component of your business, and it plays a pivotal role in your success, especially during these difficult times.

Optimising and upgrading your website can help you secure your growth and revenue streams during a recession and in the long run.

Now, let’s first take a look at what it means to recession-proof your website and company’s digital presence.

Understanding Current Market ConditionsOnline Marketplace

In today’s fast-paced digital age, adapting to the ever-evolving market conditions is crucial to the success of any business.

As an existing company website owner or potential website owner, it’s essential to stay up-to-date with the latest trends and incorporate them into your online presence.

Understanding your target audience, keeping tabs on your competitors, and monitoring analytics are all key components of a successful website strategy.

By taking a proactive approach and adjusting your website accordingly, you can position yourself to attract potential customers and stay ahead of the curve in a highly competitive online marketplace.

Rest assured that with Virtual Innovation’s tools and mindset, we can help you navigate the current market conditions successfully and achieve your business goals.

Website Design is KeyWebsite Design

First and foremost, website design is key.

Your website is often the first point of contact that potential customers have with your business, so it must be visually appealing, user-friendly, and optimised for conversion.

Virtual Innovation can help you design a website that not only looks great but also functions effectively.

From choosing the right colours and fonts to creating clear navigation and calls to action, we can help you create a website that engages visitors and encourages them to take action.

Optimise for Mobile DevicesOptimise for Mobile Devices

Optimising your website for mobile devices is non-negotiable.

With the increasing use of smartphones and tablets, having a website that is visible and easily navigable on all devices has become a crucial factor for a successful online presence.

It is important to ensure that your website’s layout is responsive and adaptable to different screen sizes so that users can seamlessly access and interact with your content on any device.

By making the effort to optimise your website for mobile devices, you are not only improving user experience but also potentially increasing your website traffic and engagement.

So, make sure you stay ahead in the game by prioritising mobile optimisation for your website!

Utilise SEO TacticsSEO Tactics

With the increasing prevalence of online commerce, having a website that stands out from the crowd is essential.

One way to make sure your website gets the traffic it deserves is by utilising Search Engine Optimisation (SEO) tactics.

SEO is the process of optimising your website to show up higher in search engine results pages.

By understanding how search engines work and implementing relevant keywords and phrases, your website can show up in the top results for users searching for topics related to your business.

By utilising these SEO tactics, you can ensure that your website comes up in relevant searches, bringing your business the attention it deserves.

Virtual Innovation partners with JustSEO to deliver guaranteed ranking for your website.

Social Media MarketingSocial Media Marketing

Another crucial component of recession-proofing your website is social media marketing.

Social media platforms like Facebook, Twitter, and Instagram are powerful tools for building brand awareness, engaging with customers, and driving traffic to your website.

Virtual Innovation can help you create a social media strategy that aligns with your business goals and reaches your target audience effectively.

From creating engaging social media content to managing your social media presence, we can help you leverage the power of social media to grow your business.

Email MarketingEmail Marketing

Email marketing is another effective way to recession-proof your website and boost your business growth.

By building an email list and sending targeted email campaigns, you can reach your customers directly and encourage them to take action.

Virtual Innovation can help you create email campaigns that are engaging, informative, and optimised for conversion.

From crafting compelling subject lines to creating effective calls to action, we can help you make the most of your email marketing efforts.

Invest in Content MarketingContent Marketing

Looking to bring more customers to your business?

Investing in content marketing can be a game-changer.

By creating valuable and relevant content, you can establish your brand as an authority in your industry, and attract a loyal following of potential customers.
Content marketing can take many forms, including blog posts, social media content, videos, podcasts, and more.

It requires consistent effort and dedication, but the rewards can be substantial.

Not only will content marketing help bring in new customers, but it can also help nurture existing relationships and boost brand loyalty.

So if you’re looking to take your business to the next level, consider making content marketing a key part of your strategy.

Virtual Innovation can help you create a content marketing strategy that aligns with your business goals and resonates with your target audience.

Whether it’s creating blog posts, videos, infographics, or other types of content, we can help you create compelling content that drives engagement and boosts your business growth.

Create a Loyalty ProgramLoyalty Program

Are you looking for ways to incentivize your customers to stay or return?

A loyalty program is an excellent way to reward regulars and encourage repeat business.

By implementing a loyalty program, you can offer perks, discounts, and bonuses to customers who consistently choose your business.

This not only encourages them to keep coming back but also shows your appreciation for their loyalty.

Plus, a loyalty program can help you gather valuable customer data and insights, which you can use to improve customer service and ultimately grow your business.

So why not create a loyalty program today and start rewarding your returning customers?

Virtual Innovation partners with Incentive Solutions, which are leading experts in this field, to provide you with this essential service.

Analyse and Re-Assess Your Strategies RegularlyAnalyse and Re-Assess Your Strategies Regularly

As the world around us evolves and changes at an ever-increasing pace, it’s essential to reassess our strategies regularly.

However, it’s not enough to merely analyse what’s working and what’s not.
We need to look deeper and consider why things are working or not working.

This requires some willingness to challenge our assumptions and delve into the underlying causes of our successes and failures.

Once we’ve understood what’s driving our progress or hindering it, we must have the agility and willingness to adapt our strategies accordingly.

It’s not always easy or comfortable to question our ways of doing things, but it’s essential if we want to stay relevant and succeed in today’s fast-paced world.

Conclusion

To recession-proof your website and boost your business growth in New Zealand, you need to make sure that your website is visible on all devices, relevant and competitively ahead of the rest.

Remember to optimise your website with SEO techniques, invest in content marketing and launch special promotions or rewards for returning customers.

Digging deeper and fleshing out a connection between digital marketing tactics will go a long way towards reassuring customers that they can trust your business now and as we move into an unpredictable economic climate.

If you want to take proactive steps towards recession-proofing your online presence and growing business revenues, contact Virtual Innovation today for more information about how we can help.

Together we can make sure that your website is consistently delivering results regardless of market changes.