Wellness website, bookings and membership
Holly Neighbours
A grounded, conversion-focused website for an Auckland sound healing, Reiki and breathwork practitioner, built to turn Google Ads traffic into real bookings.
The brief
Built around the work that needed to happen next.
Holly needed a strong digital home for her sound healing, Reiki and breathwork practice. The website had to do more than look calm and welcoming. It needed to give people arriving from Google Ads enough clarity and confidence to choose an event or one-to-one service, then book and pay online without a confusing hand-off. We also worked with Holly on the membership side of the business so the experience could support an ongoing relationship, not just a single booking.
What we built
- A conversion-focused website shaped around Holly’s real client journeys
- Clear service pathways for sound healing, Reiki, breathwork, events and one-to-one sessions
- Online booking and payment links integrated into the right points of the journey
- A connected membership experience with room for future content and offers
The outcome
A clear wellness website that lets people understand Holly’s work, choose the right experience, book and pay online, with a connected membership experience ready to grow.
We built the experience around the questions people naturally have before booking a wellbeing session. The content explains what each service involves, who it may suit and what somebody can expect, helping the website feel reassuring and useful rather than vague or overly spiritual.
Each important page gives visitors a clear next step. People can explore group experiences, private sessions and ongoing options, then move into the correct booking and payment pathway while their interest is still strong. That is especially important for visitors arriving through Google Ads, where the page needs to quickly match the promise that brought them there.
The membership work gives Holly another way to support people beyond a single event or one-to-one session. It creates a foundation for regular experiences and resources while keeping the public website focused and easy to navigate.
Holly has been really happy with the number of bookings the site generates for both events and private services. The finished platform feels like her practice, makes the commercial journey far easier and gives the business room to keep developing.
- More bookings for events and one-to-one sessions
- Clear online booking and payment journeys
- Membership foundation connected to the main website