Why WordPress Hosting Fails & How To Prevent It

Your website is live. It’s a proud day.

You can’t wait to show your friends, family and most importantly to get it in front of prospective clients.

Understandably, your focus goes from the website to attract visitors.

However, a few months down the track you start having issues. You look back at that incredible hosting plan you purchased at such a great deal for $8 a month – what a steal! Then, as your world starts crashing down, you realise why it was $8 a month.

This is a common story when it comes to WordPress hosting. People invest $1,000’s in a great site on a great platform only for it to underperform because of their hosting service.

In this article, we tackle the top 4 challenges in WordPress hosting and how to fix them.

 

1. Speed Baby

SpeedA slow website loses visitors.

We found this great image from KissMetrics about page loading time for readers that are more visual.

From the stats, you can see the pain that a slow website causes to visitors in this ‘I want it now economy’.

Discounted hosting platforms pop your website on a grouped server. You are at the mercy of what other sites bring in traffic wise. If they have a busy day, your site goes slower. Losing you traffic you may have paid $1,000’s for.

Speed Baby

This is just the first reason for investing a little extra in a hosting platform that actually delivers your website fast.

 

2. Security – Stay Safe

SecurityWordPress is popular for being a free, open-source platform. This means that you own your website. Many website owners like this idea.

But when you own something it comes with more challenges.

I like to compare it from Mac OS to Windows.

Mac OS (Apple) is a closed ecosystem making it hard for viruses and people to hack you. It causes frustrations in other ways but the security level is the best (I’ve never needed a virus scanner on my Mac).

Windows is an open solution (or, at least, more open than Mac). It’s more prone to viruses and that Blue screen of death. You have to spend more money on security like virus scanners and other tools to keep your website safe.

WordPress is the Windows of the content management world. Being such a large platform, it is more prone to hacking and people finding loopholes.

You can look after these issues with the right security plugins, consistent updates and checks. However, many website owners don’t understand the importance of this because they might not have the knowledge.

This is where finding a good managed hosting partner comes in. It will protect you not only at hosting level but it will also do the required routine checks.

 

3. Maintain To Gain

Wordpress HostingAnother great feature of WordPress is the ability to add extra features through plugins.

Plugins are little boxes of code that do specific things like for example, Live Chat, Pop-ups and a variety of other features.

It’s like buying a car and you want to add fancy mag wheels and a CD Player. You can do it when you get the car or add them on later.

As the internet grows and evolves, there are always new add-ons created. Just like a car.

When WordPress updates to new versions, some challenges may occur. Do the plugins still work? Has the developer updated them?

In the past, we have seen the lead to contact forms stop working, pages loading slower and at one point even nasty viruses finding a way in and taking over a website.

Maki sure you update and check your website every 6 – 12 months is vital to its success.

Don’t let your car’s engine blow.


4. 
Search Engine Optimisation

SEOOne of the selling points I have heard over the years is how great WordPress is for SEO. We have used it for the last 10 years and have seen great successes with it.

It has a great site map and its ability to set custom URLs along with a bunch of other geeky features, are a real plus.

WordPress on its own goes a long way but don’t be scared to invest in some specialised SEO work around the edges to get the best result.

When it comes to the WordPress hosting side of Search Engine Optimisation a few things matter.

  1. Site Speed – Google will naturally lower your ranking if your site is slow on desktop and mobile. Thus the importance.
  2. Outdated Plugins – Plugins update manually. If you are not updating them carefully as needed, you might miss an important upgrade. This will have effects on your google rank.
  3. Site Downtime – If you are on a cheap hosting plan, you may have more downtime if something goes wrong. Downtime can lead you to a drop in rankings if Google decides to look at your site in that period.

Summary

You wouldn’t build a million dollar house and put it on a cheap piece of land in a bad neighbourhood would you?

So why not do the same with your website?

Whether you want to have a chat with us or you pick someone else, make sure you invest in people you can trust and that will care for your business website as much as you do.

Our customised web hosting plans start at just $49 + GST per month (less if you pay yearly).

To get in touch email team@virtualinnovation.co.nz

Looking to level up your digital game?

We love to help. Whether it’s improving your current website or looking at ways to drive new leads into your diary. You can lock in a call with Stephen below or send us an email here.

Otter: The AI-Powered Work Assistant You Need

Are you looking for a way to make meetings more productive and efficient? Recording and transcribing audio meetings or interviews is a huge pain point for sales teams, marketers, recruiters and anyone who needs to capture their conversations. Some applications are...

Simple Structure For Social Media Videos

Have time on your hands at the moment? Thinking about starting to create content for your audience? More than ever 3 key things are happening: People have more time to think & create (as we are stuck at home) Social media use is up a ridiculous amount as people...

Covid Funding: Do You Qualify?

Covid-19 has effected many small and medium businesses throughout New Zealand. The government has stepped up and created the Covid 19 Business Advisory Fund to support you at this time. Could you qualify for support? The fund is available through the Regional Business...

8 Tips To Generate Leads From Your Email Signature

Do you feel like you send 100’s of emails each day? What if those emails could also generate you new leads?  Emails are one of the most effective ways of marketing and your email signature can be a very easy way to generate leads and make sales. It is more than just...

Creating The Right Business For You

The world is moving faster than ever. Change is an hourly occurrence, and for many, this gets overwhelming, especially when leading a small, medium or large team. If we have the right tools and capability to weather the storm, we know when to pivot or hold course is...

Top 5 Questions ‘Canva How To’

We help companies improve their skills with Canva, from designing templates, create stunning documents and more. We noticed that most people we work with seem to have the same 5 recurring questions about using Canva.  Since we are here to help, and we do love helping...

Why do we pick Google over Microsoft for emails?

How to stay on budget, on time and actually get people to use the software! Are you thinking about developing a custom piece of software? Where do you start?

Explainer Videos = Earning More $$$

How to stay on budget, on time and actually get people to use the software! Are you thinking about developing a custom piece of software? Where do you start?

How To Have A Great Business Blog

Does your business have a blog? You might miss out on reaching a huge audience and on the opportunity to convert viewers into paying customers.  A blog is one of the best ways to leverage content marketing. The idea of starting a business blog from scratch may be a...

How To Create Amazing Business Cards?

Welcome to the first episode of Engage To Win! This is our new video blog series that is all about helping you engage better in your business.