With all the websites we create, we recommend adding a Facebook pixel. Even if you don’t plan to use it yet.

It will allow your website to track visitors from your website so that you can send them future marketing campaigns.

Here are the steps we need you to follow to provide us the little bit of code we require.

1. Login to Facebook Events Manager here

If you have not used this before you may need to go through a simple process to get FB Business setup.

2. Go to your Pixels tab in Events Manager. Click the green button to create a pixel.

3. Name your pixel (we suggest calling it – Main Website Pixel) , enter your website URL (this is the domain name of your website e.g. virtualinnovation.co.nz , and click ‘Create

4. We now need you to select the button that says ’email to the developer’ to send it to your project manager on your website project (or if you are doing it yourself grab the code and add it to the right area of your website).

5. Add Recipient – Add the email address of your Project Manager.

Once you have done the steps above, kindly let us know and we make the necessary steps moving forward to add your Facebook Pixel to your website.

5 Questions To Ask In A Video Testimonial

What can you do to find out if a company or a product is as good as they claim to be? Simple, check their reviews and testimonials! A customer’s testimonial is the most powerful and effective type of video content. It helps a lot when you need to build brand trust and...

How To Have A Great Business Blog

Does your business have a blog? You might miss out on reaching a huge audience and on the opportunity to convert viewers into paying customers.  A blog is one of the best ways to leverage content marketing. The idea of starting a business blog from scratch may be a...

How to pick a CRM

‘You need a CRM. All good businesses have one’ So you are told. The first thing you do is going to Google, search for ‘Business CRM’ and you get over 25 million results.

Issac Newton, Social Isolation & Genius

The world is a bit mad at the moment, people are still in a bit of shock about how the world will look in 12 months but I wanted to share a story that I gave me some hope. Who knows what will be discovered with people having so much time and space to think, dream and...

MailChimp & Facebook Ads

In this post, we look at how MailChimp works to allow you to send advertisements to your database via Facebook. Did you know that building an email list is not just about emailing a person? Facebook has recently added to its arsenal the ability to export your mailing...

Content Planning for Social Media, Blogs & Newsletters – How to do it

Have you ever felt overwhelmed with marketing? You are not alone. There is a lot you could do with content marketing, but people usually…

Want to run a quiz online? Try Kahoot

Recently, a friend of ours was supporting the Auckland Coastguard by getting people to sign up to an online virtual quiz. Having been a fan of the odd pub quiz over the years, and for the giant price of $6 a person, it seemed like a fun and meaningful way to support...

Where To Store Your Video

Have you created a new video that we have edited? Or maybe you grabbed one of our awesome pre-made videos. Now you need to decide how you are going to show it. Here are 5 suggestions: YouTube - It is the most powerful video-sharing and search engine platform. You can...

Explainer Videos = Earning More $$$

How to stay on budget, on time and actually get people to use the software! Are you thinking about developing a custom piece of software? Where do you start?

Software Development (Auckland Edition)

How to stay on budget, on time and actually get people to use the software! Are you thinking about developing a custom piece of software? Where do you start?