How High Will Your Elevator Pitch Take You?

Imagine this. You’re on the ground floor of a 10 storey building waiting for the elevator to come and pick you up. The doors open, you walk in and so does the ideal client/ perfect boss/partner of your dreams. You have 30 seconds between now and the 10th floor, where coincidentally you’re both heading, to sell yourself. Why does this person need you in their lives? Why are your goods or services something they can’t live without? Why are you the best candidate for the job they have going? Why are you [insert whatever it is you’re trying to convince someone of]?

Usually, it’s in these sought after moments we find ourselves freezing. We scramble for words, blurt out something standard and cliche and generally fail to put our best foot forward.

Here’s where an elevator pitch comes in. An elevator pitch is a clear, concise and convincing introduction to yourself and your business which can you deliver in 30 seconds or less. 

Spoiler alert: It’s not just for elevators. It works for social functions, job interviews, networking opportunities, and yes, even a quick and convincing answer to your potential father-in-law’s probing questions too.

Here are some key pointers to consider when crafting your own elevator pitch:

 

1. Prepare more than one.

Trying to condense everything you want to say about yourself and your business into just a few sentences is near on impossible. You’re best to have a couple of variations up your sleeve, which you can target to different audiences. Your potential leads, clients and influencers will have different needs, so prepare a few targeted pitches that highlight relevant key messages.

2. Mix up the lengths.

Sometimes you don’t have the luxury of 30 seconds. Prepare yourself 5 second and 15-second versions to use when you need to act super fast.  

3. Cut the jargon.

Jargon is a sure-fire way to elicit eye-rolls and lose your audience. Use language that helps you connect to the person you’re talking to. Keep it simple, friendly and inclusive.

4. Grab attention.

Show your value by highlighting what makes you and/or your business unique. You need to be different to be memorable.

5. Solve your listener’s problem. 

Your elevator pitch must be relatable to the person you’re pitching to. Use your pitch to describe the problem your customer/dream boss/perfect match has, and then explain how you can solve it simply.

6. Engage your audience. 

Delivering your pitch is one thing. Engage the listener is another. Consider ending your pitch with a question to keep the conversation going.

7. Prepare to answer questions.

Make sure you are prepared for the questions you could get after delivering your pitch. If you are successful in getting the engagement you seek,  you need to be able to back up your claim.

8. Practice your delivery.

You only get one chance to make a first impression, so practice, practice, practice your pitch. This way, when your chance to deliver it comes, it’ll roll off the tongue and you’ll come across as natural and polished.

 

Want to learn more? 

Download our course “The Perfect Elevator Pitch Formula” below to help you craft your own elevator pitch and grab the opportunity when it knocks.

Looking to level up your digital game?

We love to help. Whether it’s improving your current website or looking at ways to drive new leads into your diary. You can lock in a call with Stephen below or send us an email here.

Editing Your New Website

Congratulations Your Website is now live! Many of our customers work with our team to make edits, update pages & add features. But from time to time they want to have a play and make little edits & add content. A few things to note: Your website is built on...

How to pick a CRM

‘You need a CRM. All good businesses have one’ So you are told. The first thing you do is going to Google, search for ‘Business CRM’ and you get over 25 million results.

5 Questions To Ask In A Video Testimonial

What can you do to find out if a company or a product is as good as they claim to be? Simple, check their reviews and testimonials! A customer’s testimonial is the most powerful and effective type of video content. It helps a lot when you need to build brand trust and...

MailChimp & Facebook Ads

In this post, we look at how MailChimp works to allow you to send advertisements to your database via Facebook. Did you know that building an email list is not just about emailing a person? Facebook has recently added to its arsenal the ability to export your mailing...

Is The Wrong Software Slowing Down Your Business?

Having worked with dozens of businesses, we have seen what the wrong software does for productivity and staff morale…

Software Development (Auckland Edition)

How to stay on budget, on time and actually get people to use the software! Are you thinking about developing a custom piece of software? Where do you start?

5 Tips To Remember When Creating A Lead Magnet

Why Lead Magnets Still Work in 2021 The first question you may ask is what is a lead magnet? The answer is... Lead Magnets are like asking if you can buy someone a drink on a first date. The person looking at you goes 'Ok there is not too much commitment in that and...

Content Planning for Social Media, Blogs & Newsletters – How to do it

Have you ever felt overwhelmed with marketing? You are not alone. There is a lot you could do with content marketing, but people usually…

Top 5 Questions ‘Canva How To’

We help companies improve their skills with Canva, from designing templates, create stunning documents and more. We noticed that most people we work with seem to have the same 5 recurring questions about using Canva.  Since we are here to help, and we do love helping...

Setting Up Your Calendly Account

Click this link to go to the Calendly Website