WooCommerce catalogue website
QPower
A search-led WooCommerce catalogue for a Dunedin generator specialist, organised around the problems New Zealand customers need to solve.
The brief
Built around the work that needed to happen next.
Duncan and the QPower team came to us with a website that had not been properly updated in years. Pages had accumulated without a clear structure and the business needed a cleaner way to represent a respected Dunedin company serving customers throughout New Zealand. Before designing anything, we worked through the sitemap and the searches that mattered, asking what buyers were genuinely trying to solve rather than simply rebuilding another busy product site.
What we built
- A search-led sitemap connecting products, hire, service and sectors
- A WooCommerce catalogue for generators and technical solutions
- Problem and solution pages that match customer search intent
- A flexible foundation for new features and ongoing SEO measurement
The outcome
A clearer national platform that connects generator products, hire and servicing with the real power challenges customers are researching.
We translated the QPower brand into a clearer responsive website that makes products, generator hire and servicing easier to understand. The catalogue gives technical buyers useful detail while keeping the path to an expert conversation simple.
A key improvement was organising content around the problems QPower solves and the sectors it supports, not only the products it sells. That better reflects how customers search when they need backup power, temporary generation or a dependable service partner.
The website was built to keep moving with the business. We have already worked with Duncan to add new features, and the structure gives QPower a practical base for measuring and improving search performance over time.
- Search intent shaped the sitemap
- Products connected to customer problems
- Flexible platform for ongoing additions