Life Direct is New Zealand’s leading online insurance quoting company. They process 1000’s of quotes each and every day. They are focused on providing the best service and that comes with a great customer experience. They wanted to make it clearer for everyone how the process worked in a simple and effective way.

Having worked with Virtual Innovation’s product ShareThis.Video in the past, Life Direct knew we were experts in financial services & explainer videos. They approached us to design an explainer video that helped customers understand both the value proposition and the initial steps someone would go through.

We jumped on a call and co-created the script with the team so it matches their brand and outcomes.

The home page of Life Direct has a clean and easy-to-understand video that stands out as a simple way to get your head around their offer. It is helping get more people to complete quotes. We loved this project as we are really focused on helping those with Dyslexia & those people who absorb information visually.