Insurance adviser association website
IFAA
A sharp adviser-focused website and Right Fit Quiz for a newly united insurance association.
The brief
Built around the work that needed to happen next.
One of our trusted partners brought IFAA to Virtual Innovation while two insurance groups were being brought together. The new organisation needed a sharp digital identity and a website that could show independent advisers why IFAA was worth joining. With multiple stakeholders involved, the work needed clear communication, careful alignment and a lead pathway that did more than simply ask people to get in touch.
What we built
- A unified digital experience for the newly merged adviser association
- Clear adviser benefits, member stories and partner proof
- A Right Fit Quiz to help advisers assess whether IFAA suits them
- A flexible structure for news, success stories and future members
The outcome
A confident platform that brings the merged organisation together, proves member value and turns adviser interest into better-qualified conversations.
The website brings the organisation together around a clear value proposition for independent advisers. Benefits, community and success stories now sit within one confident experience that feels consistent with the new IFAA brand.
The Right Fit Quiz gives prospective members a useful next step. Instead of a generic contact form, advisers can consider the questions that matter and reach the IFAA team with a stronger understanding of the relationship.
We worked carefully with the project stakeholders through launch and included 30 days of minor refinements afterwards. That gave the team room to add final stories, people and details without holding back the launch or creating surprise costs.
- Clearer adviser value proposition
- Purpose-built Right Fit Quiz
- 30 days of post-launch refinements