Document management website and marketing support
DocSmart Solutions
A clearer, more useful website for a New Zealand document management specialist, built around the real problems DocSmart solves and the industries that need them.
The brief
Built around the work that needed to happen next.
DocSmart came to Virtual Innovation after an ageing website and an underperforming support relationship left the team needing a change. They wanted a local team that would care about the business, keep the website moving and give them an experienced marketing person to bounce ideas off. The work needed to make the technology easier to understand while showing why the different ways customers use it matter.
What we built
- A clearer website structure around the DocSmart platform, industries and practical use cases
- Stronger positioning for M-Files document management and intelligent information management
- Search-friendly pages that match the problems New Zealand organisations are trying to solve
- Ongoing website and marketing support from a team that knows the business
The outcome
A modern platform that explains M-Files and DocSmart’s expertise through practical use cases, with dependable website and marketing support behind it.
We began by understanding what buyers are really looking for when documents, approvals and business information become hard to manage. Most are not searching for software features alone. They are trying to reduce double handling, find the right version quickly, improve compliance and give their people a better way to work.
That thinking shaped the website around both the platform and the situations where it earns its keep. Industry pages and practical use cases help visitors recognise their own problems, while the M-Files platform is explained in straightforward language rather than being buried under technical terminology.
The relationship goes further than the build. Stephen acts as a marketing sounding board for the DocSmart team, helping them test ideas and decide what is worth doing next. That gives DocSmart a dependable website partner and practical marketing support from people who genuinely care about the result.
- Platform and use cases explained together
- Search-led structure for real customer problems
- Ongoing website and marketing support