Ecommerce website design
About Giving
A visual ecommerce experience that makes personal and corporate gifting feel simple, thoughtful and enjoyable.
The brief
Built around the work that needed to happen next.
About Giving brings together gift boxes, flowers, plants, corporate gifting and personalised options in one online store. The website needed to make that breadth feel inspiring rather than overwhelming, help people find the right gift quickly and keep the ecommerce experience practical for the team behind it.
What we built
- Clear gifting categories organised around common customer needs
- A strong path for personalised and create-your-own gifts
- Product-led layouts that keep the range visual and easy to compare
- A responsive buying journey for personal and corporate customers
The outcome
A clearer online store that helps shoppers move from an occasion or idea to the right gift with confidence.
We shaped the store around the way people actually choose gifts. Clear categories, visual product presentation and focused calls to action help customers move from a broad occasion or recipient to a suitable product without feeling lost in the range.
Personalisation and create-your-own gifting have a clear place within the journey, while flowers, plants, gift boxes and corporate options remain easy to explore. That gives About Giving room to offer variety without sacrificing clarity.
The finished experience supports both the shopper and the internal team. Customers have a more confident route to purchase, and the business has a flexible ecommerce platform for seasonal campaigns, new products and future growth.
- Clearer gift discovery
- Personalised options easier to explore
- Flexible platform for seasonal growth