Creating Inclusive Websites That Get Results
Stephen was recently asked by the team at Digital Boost to do a LinkedIn Live. In this talk, Stephen focuses on the need to plan for the diversit...
Do you find yourself with more free time lately?
Thinking about finally diving into content creation?
You’re not alone—and right now is the perfect time to start creating Social Media Videos that resonate with your audience.
More than ever before, three important trends are emerging:
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People have extra time to think and create (especially when stuck at home)
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Social media use has skyrocketed as people seek distraction and connection
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Audiences are resetting and searching for meaningful solutions
This moment presents a rare opportunity. It’s your chance to connect with current customers, engage new followers, and grow your reach using Social Media Videos.
Why Video? Because Social Media Videos Work
Video content is being consumed more than any other medium. People watch it, share it, and connect with it. But while a few creators are thriving, others are still hesitant—unsure where to start or how to appear confident on camera.
Let’s tackle the top three obstacles people face when creating Social Media Videos:
1. “Do I Look Good Enough on Camera?”
This is a common fear. People often hate how they look or sound on camera. But here’s the truth: most viewers don’t judge you as harshly as you judge yourself.
The key is showing up consistently. Just being visible through Social Media Videos keeps you top of mind—and in today’s digital economy, attention is currency.
2. “How Do I Structure My Social Media Videos?”
Once you’re ready to be seen, the next challenge is: what do I say?
Here’s a simple framework to help you script compelling Social Media Videos:
→ Question
Hook your audience with a relevant, timely question.
Example (for accountants): “How do I apply for the small business subsidy?”
→ Story/Solution
Answer with a story or actionable solution.
Example: “Jane runs a small business and needed help with this exact problem…”
→ Call to Action
End your Social Media Video by guiding your viewer on what to do next.
Book a call, download a guide, visit your website—make it clear and direct.
This structure keeps your video clear, focused, and valuable.
3. “Will This Hurt My Brand if It’s Not Perfect?”
Not every video needs to be a Hollywood production. That said, a little polish can go a long way.
Add your branding—like a logo, an intro slide, or captions. Even better, repurpose your Social Media Videos into blog posts, podcasts, or newsletters.
Remember, one piece of video content can serve multiple platforms. We help businesses maximize their content output using Social Media Videos—so they get the most return from each piece.
Conclusion: Social Media Videos Are Your Digital Advantage
If you’re not already creating Social Media Videos, now’s the time to start. Overcome your fears, follow a simple structure, and build a consistent presence that boosts your brand and builds real connections.
Need help getting started? We work with creators and companies to craft smart, scalable content strategies using Social Media Videos as the foundation.
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