Table of Contents
Ever feel like your website’s shiny and polished, only to realise there’s still something… off?
You’re not alone. Most business owners spend hours tweaking the homepage, but often forget three little pages that quietly cost them credibility and conversions.
Here’s the reality: FAQ, Thank You, and 404 pages are sneaky opportunities waiting to work harder for you. They’re often overlooked, but they make a difference when done right.
1. The FAQ Page That’s Gathering Dust
Ask yourself: when’s the last time your FAQ page got looked at? If it’s been more than six months, chances are it’s out of date or missing real value.
Why it matters:
- Builds Trust Instantly: Clear answers reassure visitors and reduce friction.
- Saves You Time: Fewer tedious questions in your inbox or calls.
- Boosts SEO: Frequently asked questions are gold for search snippets.
Quick wins you can do today:
- Update answers to reflect current products/pricing/processes.
- Add new questions that your customers are actually asking.
- Include an internal link to helpful content, like our guide on how your homepage content shapes what people really see. You might be surprised how many questions can be answered visually, too.
2. The Thank You Page That Nobody Notices
Got a Thank You page? Great. But have you forgotten about it entirely? Most people hit “submit” or “complete” and never look back. That’s wasted real estate.
Why it matters:
- Initial Confirmation reassures your visitor that the form or action worked.
- You Have Their Attention immediately after a form, prime upsell or next-step real estate.
- Sets the Next Step: Why not turn that passive “thank you” into a proactive prompt?
Quick wins:
- Change “Thanks for signing up” to “Here’s what happens next…”
- Add a secondary CTA: “Book a call,” “Watch a video,” or “Share with someone who would love this.”
- If you’re updating your forms as well, we’ve got a helpful post on modernising lead gen tools to keep everything working together.
3. The 404 Page That’s More of a Dead End
Every site gets a 404 sooner or later. But many of those pages are bland, generic, or worse, confusing.
Why it matters:
- It Can Save Lost Visitors: A smart 404 page brings people back in, instead of pushing them away.
- Shows Personality: A friendly, helpful message still keeps you on their side.
- SEO-friendly: A good 404 prevents “soft bounce” rates that impact rankings.
Quick wins:
- Add a friendly apology and a quick explanation (“Oops! We can’t find that page”)
- Include a search bar or link back to your homepage.
- Make it on-brand, maybe a light-hearted illustration or playful copy.
Why These “Under the Radar” Pages Make a Big Difference
Most websites get visitors to the homepage, but these pages are where real conversations begin or end. Having them updated:
- Builds Confidence: It tells your visitor you’re active, paying attention, and care about their experience.
- Creates Opportunities: Every page is a chance to nudge someone to the next step, even if they’re not on your main pages.
- Saves You Time: You’ll spend less time answering questions and dealing with frustration (from both sides).
Wrap-Up: What You Can Do in Just 30 Minutes
| Page Type | Update Focus | What to Add or Change |
|---|---|---|
| FAQ | Update answers, include new questions | Internal link to related posts |
| Thank You | Add confirmation + next action prompt | Second CTA to keep them engaged |
| 404 | Friendly apology + navigation options | On-brand tone or a fun twist |
Once you’ve updated each of these, take a quick test: ask a friend to hit an old link, fill a form, or check your FAQ. You’ll be surprised how a fresh, friendly page can make someone stay and convert.
Feel Like You Could Use a Hand?
If any of this sounds time-consuming, don’t worry. We’re always happy to help. Whether it’s reworking your FAQ, designing a better 404 experience, or turning your Thank You page into a lead magnet, we’re here when you’re ready.Just say the word and we can take a look. Or, dive deeper into how to fix your website’s lead generation issues here.
???? Need help with your digital presence?
We offer:
???? Contact us today to elevate your brand online.
???? [Book a Call Now] with our Auckland-based WordPress development team.
