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Committing to a Carbon Neutral Future

As world leaders wrap up COP26 in Glasgow, the message is clear: we must act now. The next decade is our last window to make meaningful progress toward a sustainable future. At Virtual Innovation, we’re embracing that message by taking bold steps to become a carbon neutral business—starting with our websites.

Why Carbon Neutral Matters

The climate crisis is no longer a distant issue. From food security to economic stability, the impacts of global warming are already here. Becoming carbon neutral isn’t just about the environment—it’s about creating a better, more equitable world. And while governments and corporations have key roles, individuals and small businesses can also drive powerful change.

Our Carbon Neutral Commitment

At Virtual Innovation, we’re committing to real, measurable action. Our goal is to offer carbon neutral websites to our clients across New Zealand and beyond. That means auditing our emissions, optimizing operations, and offsetting the carbon footprint of our work through verified carbon offset programs.

We’re not starting from scratch:

Virtual-first team: We’ve always worked remotely, reducing our need for travel.
No printed materials: We stopped using business cards and printers years ago.
Continuous innovation: We’re always seeking new ways to minimize our impact.

Now, we’re taking the next step—delivering carbon neutral websites.

What Are Carbon Neutral Websites?

Carbon neutral websites are designed, developed, hosted, and maintained with minimal environmental impact. We assess the energy consumption of every stage—from design to hosting—and offset the associated emissions through trusted carbon offset providers like CarbonClick, led by the inspiring Dave Rouse.

By offering carbon neutral solutions, we help clients lower their environmental footprint while delivering high-performance digital experiences.

Tools and Partners

We’re currently exploring:

A carbon website calculator to measure and report emissions.
Certified carbon offsetting platforms to neutralize the impact.
Transparent reporting tools for clients to see the savings.

With the help of thought leaders like Dave Rouse, we’re confident we can offer meaningful, carbon neutral digital services.

Join Us On the Carbon Neutral Web Journey

Our mission is to help New Zealand businesses—and global partners—transition to carbon neutral websites. While one website won’t reverse climate change, collective action will. Every step counts.

We’ll be documenting our carbon neutral journey and inviting others to follow along. Subscribe to stay updated as we refine our processes and share carbon-saving insights.