How to Get a Real Return on Investment (ROI) from Explainer Videos

If you’re considering investing in an explainer video for your business, you’re probably asking the right question: Will this actually pay off?

The answer? Absolutely, if it’s done right.

In this post, we’ll break down what makes explainer videos so powerful, how to measure their return on investment (ROI), and what you can do to ensure your video drives real business results.

🎥 What Is an Explainer Video?

An explainer video is a short, animated or live-action video that highlights your product, service, or concept in a clear and engaging way. It’s often used on websites, landing pages, or social media to explain complex ideas quickly.

✅ Fun fact: The average user spends 88% more time on a website with video.
(Source: Wyzowl)

💡 Why Explainer Videos Deliver ROI

Here’s why businesses see strong returns from explainer videos:

• Increased conversion rates: Videos help users understand and trust your offer.
  
• Better brand recall: People remember visuals far better than text.
  
• SEO benefits: Google ranks pages with video higher in search results.
  
• Reduced support queries: A good explainer can cut down repetitive questions.

🧠 Real-World Example: See a Video in Action

Here’s an example of a high-performing explainer video created by one of our partners. Notice how it combines clean visuals, a clear message, and a strong call-to-action:

✅ Tips to Maximise Your Explainer Video ROI

1. Keep it short and sharp – 60–90 seconds is ideal.
   
2. Focus on one clear message – avoid overloading with info.
   
3. Use a professional script and voiceover – this builds trust.
   
4. Add a strong CTA – guide the viewer on what to do next.
   
5. Embed it on high-impact pages – like your homepage or pricing page.

If you’re ready to create a high-converting video, check out our explainer video services to see how we help Kiwi businesses turn complex ideas into powerful visual stories.

📊 How to Measure Explainer Video ROI

ROI from video marketing isn’t just views — it’s results. Here’s what to track:

• Conversion rate increase on landing pages
  
• Lead quality (are your new leads more sales-ready?)
  
• Sales growth from pages using the video
  
• Engagement time on site (tracked via Google Analytics)
  

You can calculate ROI with this simple formula:

ROI (%) = (Revenue from video – Video cost) ÷ Video cost × 100

📱Where to Use Your Explainer Video

To get the most ROI, don’t just upload your video to YouTube and hope for the best. Here are high-impact places to use your explainer video:

• Homepage or landing pages – Boost conversions and clarity
  
• Email campaigns – Increase click-through rates
  
• Social media ads – Stop the scroll with engaging visuals
  
• Sales presentations – Simplify your pitch instantly
  
• Trade shows or expos – Grab attention on loop
  

Pro Tip: Add captions to make your video accessible and more effective when played without sound — especially on social media.

📚 Is an Explainer Video Right for Your Business?

If your product or service is hard to explain, or if your current content isn’t converting, an explainer video could be the key to unlocking your next level of growth. It’s an investment not just in visuals — but in clarity, trust, and action.

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