If you are based in Auckland you may qualify for the Activate Auckland Fund towards advice or a new website >>

Top 3 Advantages To Use Mailchimp

MailChimp is a smart email marketing tool for start-ups and small businesses that want to enhance their presence and effectively reach their clients and prospective customers. 

It is a winning platform that combines valuable price, unbeatable user-friendly features, and reliability.

It offers business-enhancing analytical features to help you plan and succeed in your email and social marketing campaigns.

MailChimp has been designed with non-tech-savvy people in mind. It is easy-to-use, flexible and has a simple design so that anyone can send out professional-looking emails and social campaigns.

 

Here are the 3 main advantages of using MailChimp:

 

1. Forever Free

If you have up to 2,000 email subscribers, MailChimp offers a basic free plan. The free option is perfect for newcomers in their niche that are just starting their email marketing journey. You can add up to 2,000 contacts on your list, and you can send up to 12,000 emails for free a month! 

 

2. Feature-rich 

MailChimp is packed with useful features to make your life easier. Some of our favourite features include:

 

  • Landing Pages

In MailChimp, landing pages live alongside other campaign types. Landing pages are free to all MailChimp users, so you can build as many as you need. They are different from other pages on your site because they focus on specific, short-term goals so that you can get the results you want. Landing pages can boost your credibility and reinforce your brand.

 

 

 

 

 

 

 

 

 

 

 

  • Ready-to-Use Campaign Templates and Email Designer

MailChimp offers an easy way to customise your email campaigns. You can simply choose a pre-built template and use their easy to use drag-and-drop design feature to start creating your email marketing campaigns. The built-in photo editor and free image database help you get the most out of your images.

mailchimp email templates

 

  • Mailchimp’s Marketing Automation

It varies from simple operations to more complex, multi-step processes, and allows for customized workflows based on customer behavior.

Some of the automation that Mailchimp offers include:

    • Welcome messages
    • Date-based automations
    • Behavior-based automations
    • Abandoned cart messages
    • Order or appointment notifications
    • Product retargeting emails
    • Re-engagement messages

 

  • Personalized Product Recommendations

They are available for users who connect a supported e-commerce store or a custom API 3.0 integration that can be found on the Integrations page. It uses individual contact purchase data to prioritize and promote your store’s relevant items. You can add the recommended products to your emails to increase revenue and encourage repeat purchases.

product recommendation

 

 

 

 

 

 

 

 

 

 

 

 

Photo credit: Mailchimp

  • Organic Social Media Posting

You can use MailChimp to create and share your posts in minutes to Facebook, Instagram, and Twitter. Through MailChimp, you can create, manage, and publish social posts that help you stand out all from one place.

mailchimp social post

 

  • Social Ads and Post Scheduling

You can now create your Facebook or Instagram Ads directly from MailChimp. This feature will guide you through create and publish ads. Choose the people you want to target, including your existing audience, social media users whose interests align with your services or products, or people who visit your website.

mailchimp ad

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3. Insightful Reporting and Analytics

It is very useful to have advanced audience insights into the activities of your subscribers. MailChimp can show you these metrics on its at-a-glance dashboard. Monitoring email marketing metrics can play a key role in determining the success of your digital marketing efforts. MailChimp’s real-time campaign performance and analytics, click map, interactive data visualization and ROI tracking across all channels are very powerful information and can be an invaluable asset to your business.

mailchimp report
MailChimp’s combination of useful features, flexibility, and affordability can prove to be particularly beneficial to your businesses.

Ready to see what MailChimp can do for you? As a proud MailChimp partner, we’re excited to share with you what you can do with this versatile marketing platform! Contact us today at stephen@virtualinnovation.co.nz or book call below.

Is your website not living up to the dream?

You’re not alone. But if you don’t change anything – nothing will change.
If you have even the slightest interest in improving – lock in a 15-Minute
clarity call with Stephen to see how we can help.

Free Covid-19 Video For Your Business

We know the Covid-19 virus has caused massive upset for so many businesses. At Virtual Innovation we wanted to give back and have created a video you can download directly and share with your customers & clients to help spread the awareness. See The Video...

Software Development (Auckland Edition)

How to stay on budget, on time and actually get people to use the software! Are you thinking about developing a custom piece of software? Where do you start?

Creating Inclusive Websites That Get Results

Stephen was recently asked by the team at Digital Boost to do a LinkedIn Live. In this talk, Stephen focuses on the need to plan for the diversity that comes to a website. It is not too long, but well worth making a coffee and having a watch. If you would like someone...

The Best Ways To Start A Podcast

Content marketing is the future of advertising. As more and more people turn away from traditional media, they turn towards digital media for entertainment and news. If you have a business, you must produce trustworthy content as soon as possible to grab your share of...

How High Will Your Elevator Pitch Take You?

Imagine this. You’re on the ground floor of a 10 storey building waiting for the elevator to come and pick you up. The doors open, you walk in and so does the ideal client/ perfect boss/partner of your dreams. You have 30 seconds between now and the 10th floor, where...

How to pick a CRM

‘You need a CRM. All good businesses have one’ So you are told. The first thing you do is going to Google, search for ‘Business CRM’ and you get over 25 million results.

Where To Store Your Video

Have you created a new video that we have edited? Or maybe you grabbed one of our awesome pre-made videos. Now you need to decide how you are going to show it. Here are 5 suggestions: YouTube - It is the most powerful video-sharing and search engine platform. You can...

Content Planning for Social Media, Blogs & Newsletters – How to do it

Have you ever felt overwhelmed with marketing? You are not alone. There is a lot you could do with content marketing, but people usually…

Setting Up Your Calendly Account

Click this link to go to the Calendly Website

Want to run a quiz online? Try Kahoot

Recently, a friend of ours was supporting the Auckland Coastguard by getting people to sign up to an online virtual quiz. Having been a fan of the odd pub quiz over the years, and for the giant price of $6 a person, it seemed like a fun and meaningful way to support...