A Leading New Zealand Investment Adviser Needed A Leading Website To Match


Giles Carpets, with over 42 years of experience in the carpet industry, recognised the importance of maintaining a strong online presence to reflect their longstanding reputation for quality flooring products and service.

Despite their loyal customer base and trusted name, their existing website fell short in showcasing their expertise and the wide range of products they offer.

The outdated design and limited functionality were not representative of the dynamic, customer-focused business that Giles Carpets has become.

It was clear that they needed a new website that could better serve their clients and highlight their extensive flooring industry knowledge and commitment to customer satisfaction.

Next Step

Understanding the critical need for a modern, engaging online presence, Giles Carpets reached out to Virtual Innovation to develop a website that would not only be visually appealing but also highly functional.

Our goal was to create a platform that would be easy to navigate, providing visitors with a seamless experience as they explore the diverse range of flooring solutions available.

We collaborated closely with the Giles Carpets team to understand their unique needs and business goals, ensuring the new website would effectively communicate their brand story, showcase their expertise and generate new business.

Emphasis was placed on developing a user-friendly interface, incorporating features that would allow for easy updates and maintenance, thus keeping the site current and relevant.


The new Giles Carpets website stands as a testament to their rich history and dedication to customer and product excellence.

Launched with a fresh, modern design, the site is now a true reflection of their strong brand and values. It provides customers with comprehensive information about their products and services, along with easy access to expert advice and assistance.

The user-friendly interface ensures a smooth browsing experience, while the WordPress platform allows the Giles Carpets’ team to effortlessly update product and written content. All bound together with a site performance ranking that is second to none.
” The team at Virtual Innovation are simply outstanding. Their workflow process is seamless, highlighting how business should be run. You have become an inspiration that will guide me to bigger and better outcomes for my business.”
John Milner

People Love Virtual Innovation

The 7 Deadly Sins of Web Design for Service Businesses: What Not to Do

This no brainer guide will give you key idea’s that will
help improve your presence online.
The 7 Deadly Sins of Web Design for Service Businesses: What Not to Do