About Giving was looking to revamp its digital presence to better reflect its rich history and evolving brand.

The company needed a website that could showcase its dual legacy of exceptional flower arrangements and expanded gift offerings, including gourmet hampers and living tree gifts. The website had to embody their core values: supporting New Zealand-made products, delivering impeccable customer service, and creating meaningful connections through thoughtful gift-giving. Additionally, it was essential for the platform to accommodate seamless e-commerce functionality and deliver a modern, user-friendly shopping experience.

Virtual Innovation collaborated closely with the Client to understand the heart of About Giving’s story and their vision for the future. The goal was to create a website that celebrated their unique journey – from high country farming to curating premium gifts – while ensuring the platform could scale with their growth. The project involved:

• Designing a visually appealing and intuitive e-commerce interface that resonated with the brand’s ethos.


• Highlighting the heritage of Flying Flowers NZ while embracing the evolution to About Giving.


• Ensuring robust functionality for easy navigation, fast nationwide delivery options, and seamless integration with the updated gourmet product range.


• Showcasing their dedication to sustainability and support for local businesses.

By leveraging modern design principles and innovative e-commerce solutions, we set the foundation for a revitalized digital experience.

The newly launched About Giving website has transformed how customers engage with the brand. With an inviting design and streamlined shopping experience, customers can now easily browse and purchase thoughtful gifts for every occasion. Key outcomes include:

• A modern, mobile-responsive platform that reflects the essence of About Giving’s heritage and growth.


• Enhanced product pages that highlight their commitment to New Zealand-made and artisanal goods.


• Simplified checkout processes leading to increased customer satisfaction and repeat business.


• Improved SEO and digital marketing capabilities, driving more traffic and expanding their customer base.

"We had an excellent experience working with Virtual Innovation on our website build. The team was incredibly reliable, always meeting deadlines and keeping the project on track. Communication was smooth and consistent, and they truly took the time to listen to our needs, ensuring the end result was exactly what we envisioned. They kept everything within budget, which was a huge priority for us. Highly recommend Stephen and the Team at Virtual Innovation."