Imagine this: you’re on the job site, working tirelessly, when your mobile buzzes. 📱 It’s a potential client who just visited your website, and they’re eager to schedule their first free consultation.
Sounds like a dream, doesn’t it?
It doesn’t have to be. Let’s have a chinwag about how your website can do the hard yakka for you, so you can focus on doing what you do best – building. 🛠️
Here are 3 key points that any builder must make sure are done just right.
Building Trust and Authority – It’s More than Just a Firm Handshake 🤝
Just like you wouldn’t trust a sparky who couldn’t tell an ohm from an amp, people don’t trust builders who can’t show they know their stuff. In the good old days, a firm handshake and a square jaw were all you needed to show you were a straight shooter. These days, however, people want proof – and that’s where your website comes in.
A well-built, professional website is like your virtual shop front. 🖥️ It’s like having a well-organised toolbox – it suggests you’ve got it together. But don’t just splash a logo and a phone number – you’ve got to dig deeper. 🚧
Write some blogs or articles about what you do. Worried about your writing skills? No problem! You don’t have to be a literary genius. Sharing what you know about the differences between materials or how to tackle common building problems will prove you’re
A Picture is Worth a Thousand Bricks 📸
Alright, you’ve got some words on your website, but let’s face it – builders are visual folks. Photos of your best work do wonders for selling your services. Your website should be a virtual gallery of your projects – before and after shots, if you’ve got ’em.
Worried about privacy? Have a yarn with your clients beforehand. Most will be thrilled to have their beautiful new space featured. And if your photo skills are a bit rusty, consider hiring a pro – it’s worth the dosh. 💰
Selling the First Free Consultation 🗓️
Here’s the clincher: your website should be selling the first free consultation like hot pies at the local footy game. This is your chance to prove you’re not just another builder with a hammer.
How do you reel them in? Make it as easy as Sunday morning. Have a clear, bold call to action on every page. “Book Your Free Consultation Now!” 📣 stands out like a sore thumb. Make it as obvious as a nose on your face, so it’s the first thing they see.
At Virtual Innovation, we love property and working with builders and tradies. We’ve built over 90 websites across New Zealand, Australia, and beyond, and we know how to get you the leads you want. We’ve got the experience and the know-how to help your business grow. 🚀
So, what are you waiting for? Book a FREE website consult today. We can’t wait to hear from you! 👍