Why do we pick Google over Microsoft for emails?

Have you been thinking of upgrading your email recently? It seems like a minefield. Most of the time it ends up going in to the too hard, too expensive or too confusing basket. In this post, I want to explain why we chose to use G Suite. With 26 users, we know how important email is. I always share a joke with clients: ‘If your website goes down for a day, many businesses survive. If your email goes down for an hour, it feels like the world could end!’

Why is picking the right email service so important?

Email is still the most popular way to communicate. Even with WhatsApp, Facebook Messenger and other chat applications we all still use email on a daily basis.

Below I have listed 3 things to remember when changing emails across (I have also included a code for 20% off your first year if you choose G Suite from Google. Scroll down to the bottom to claim it).

1. Your emails need to be in the cloud.

Whichever solution you choose, I implore that you make sure to have a quality cloud system.

In the old days, you would set your email address up on your own server, with your hosting company or with another IT provider.

It was a standard solution.

Many changes happened to email in the last 15 years. In our opinion, this means that the benefits of cloud email are better than the ones of self-hosted or smaller services.

Some of these reasons include:

  • Better spam filtration (Smaller companies struggle to get this right).
  • Technology (G Suite offers amazing technology across mobile and desktop to blow your mind).
  • Integration (Being able to push an email instantly into a task management program is awesome).
  • Security (These companies rely on security and have teams of people working on them 24/7).
  • Loss (All emails are backed up so you have next to no chance of losing them).

I could go on but what I want you to get from this point is that if you do have self-hosted emails or emails with a domain/hosting company, you need to consider the switch quickly.

2. Added benefits.

Google is always developing awesome stuff. From Google Analytics to Google’s free version of Word/PowerPoint & Excel. This can lead to a huge saving for you and your company.

One login means that you can login to all the services from one account. Less passwords to remember!

What we have seen in the market is the speed at which Google is leading the pack. From our view, Microsoft seems to be copying what Google is doing (let’s be honest, they all seem to copy each other but Google seems to be leading the innovation pack).

I remember a few years back when my laptop got stolen. It was a pain in the A$$. Once I replaced my laptop, within 15 minutes it was fully loaded with all my files (Google Drive), my email (Gmail) and everything I needed.

I was able to get straight back on the workhorse with zero loss of data.

3. Ease of setup.

In our opinion, after testing both platforms, G Suite wins for moving data across. They make it a big part of business.

I do suggest finding a consultant (ask us, we can recommend a couple). A consultant will make sure no data is lost. It is a seamless transition with signatures and all those little bits.

With any email change over 99% of the time, you will run into a challenge. I do not say this to scare you but to show you why getting a professional in is a must do.

If you are a small company and can back your current emails up you can give it a go yourself. However, if you have over 5 users get someone in. Let it go right; let it be their headache, not yours.

Summary

Take the plunge and move to the cloud.

Whichever company you choose, the cloud is where your emails should be. We have had a great experience with Google. If you have any questions just flick us an email and we will be happy to respond.

If you want to try it and fancy a bit of a discount to start you off, visit: https://goo.gl/ZoVort

These promo codes below will get you 20% off your first year so you can see for yourself how great it is.

P.S. If you use an iPhone, the Gmail app is 100% better for emails. It pains me to say that, as I am an ‘Apple Fanboy’ but give it a go. It is sexy!

Looking to level up your digital game?

We love to help. Whether it’s improving your current website or looking at ways to drive new leads into your diary. You can lock in a call with Stephen below or send us an email here.

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