How To Add Facebook Messenger To Your Website

Did you know that Facebook Messenger is expected to grow to 2.4 billion users by 2021?

You can now integrate your Messenger experience directly into your website.

The Messenger Customer Chat plugin allows you to have a live conversation with your site visitors. This allows your website visitors and customers to interact with your business anytime with the same personalized, rich-media experience they get in Facebook Messenger.

The plugin is very easy to use. It is one of the few free tools available and has the benefit of being simple and easy to install on WordPress. 

Besides being a low-cost live chat plugin, it is a fantastic tool for improving conversions on your website. All messages appear in your Facebook messenger system. You will be able to access them and respond to them easily.

 

How To Install The Facebook Customer Chat Plugin (from Facebook’s help desk)

To add the customer chat plugin on your website, you can either use the setup tool or set it up using the developer steps.

Option 1: Setup Tool

For Page Admins, the Page settings provide an easy setup tool for customizing your customer chat plugin. To use the setup tool, do the following:

  1. Go to Page Settings > Advanced Messaging
  2. In the ‘Customer Chat Plugin’ section, click the ‘Setup’ button.
  3. Customize the greeting message, theme colour, displayed response time, and whitelist the domain of your website.
  4. On completion, the setup tool automatically generates the code snippets that you can copy and paste to add the customer chat plugin on your webpage.


Option 2: Developer Steps

To include the customer chat plugin on your webpage, do the following:

  1. Whitelist the domain of your website
    For security reasons, the plugin will only render when loaded on a domain that you have whitelisted.
    Domains must meet the following requirements to be whitelisted:
    – Served over HTTPS
    – Use a fully qualified domain name, such as https://www.messenger.com/. IP addresses and localhost are not supported for whitelisting.

     

  2. Include the plugin on your webpage
    To add the plugin to your webpage, include a div with the following attributes in your HTML:
    <div class=”fb-customerchat” page_id=”<PAGE_ID>”></div>
    By default, the greeting dialogue will be shown on desktop and mobile.
    To customise the greeting dialogue behaviour, you can use the greeting_dialog_display and ‘greeting_dialog_delay’ attributes.

     

  3. Optional. Handle the messaging_postbacks event for new conversations
    If your bot has the ‘get started’ button set up and a user starts a conversation via the plugin by clicking the ‘get started button’, we will send a ‘messaging_postbacks webhook event’ to your webhook.
    If the ref attribute is set in the include for the customer chat plugin, it will be included in the postback event.

    Optional. Handle the messaging_referrals event for existing conversations
    For existing conversations, if the ref attribute is set in the include for the customer chat plugin, a messaging_referrals webhook event will be sent to your webhook when the conversation is continued via the plugin.
    The ref can be any string and can be used for a variety of purposes. For example, you could use it to keep track of which customers have engaged with your business via the plugin.

 

Here are the reasons why a Facebook Messenger widget is better than live chat

  1. If the website visitor or user is already logged in to their Facebook account, they will be able to start chatting with your bot right away. If they are not logged in, a default welcome message will be displayed, and they will be prompted to log in or create a new Facebook account.
  2. If your Page has age or country restrictions set in Page settings, the customer chat plugin will not render for users who are not logged into their Facebook account when they visit your website.
  3. All your conversations are saved in Facebook Inbox. The greeting dialogue state is cached on the browser and persists even when the browser is closed and reopened. You can pick up a conversation with a user who chatted with you even if they left your website. This plugin will always default to the last state the user left the plugin based on the browser cache.
  4. The greeting dialogue will be shown on desktop and mobile. Users may click the close button to minimize the dialogue or you can override the request default with your own display preferences.
  5. You can detect the message’s origin. It may be necessary to determine whether a user is engaging with your business using the customer chat plugin. 
  6. You can use Facebook Messenger Plugin as a new communication channel with your audience.

 

Having trouble getting the plugin to show properly? Try these tips below

  1. If you see a console error like “Refused to display *** in a frame because an ancestor violates the following Content Security Policy directive: ***”, check that the domain of the page in which the plugin is being rendered on has been whitelisted. Also, make sure you didn’t set the Referrer-Policy header to no-referrer.
  2. The Firefox Facebook Container Add-On prevents the plugin from showing up. Remove the add on if you want the plugin to render.
  3. Firefox desktop private browsers (version 63 and above) and Firefox mobile browsers block content tracking by default which will prevent the plugin from rendering. Turn off content blocking (click the grey shield in the search bar) to see the plugin render.
  4. Do your research or read the recent reviews and support threads. Facebook may have unannounced changes and may break third-party plugins.

If you would like help to install this plugin, reach out and the friendly team at Virtual Innovation will give you a hand.

 

Book a FREE Consultation

Looking to level up your digital game?

We love to help. Whether it’s improving your current website or looking at ways to drive new leads into your diary. You can lock in a call with Stephen below or send us an email here.

Best Booking System Full Stop – GetTimely.com

>> Click Here To Get A Free Trial In the new year, we will be doing a full blog post on the benefits of GetTimely. We get the question of should I build my booking system into my website or not. Our answer is no. Websites should link to your system, but not be...

Explainer Videos = Earning More $$$

How to stay on budget, on time and actually get people to use the software! Are you thinking about developing a custom piece of software? Where do you start?

Setting Up Your Calendly Account

Click this link to go to the Calendly Website

How To Create Amazing Business Cards?

Welcome to the first episode of Engage To Win! This is our new video blog series that is all about helping you engage better in your business.

Covid Funding: Do You Qualify?

Covid-19 has effected many small and medium businesses throughout New Zealand. The government has stepped up and created the Covid 19 Business Advisory Fund to support you at this time. Could you qualify for support? The fund is available through the Regional Business...

MailChimp & Facebook Ads

In this post, we look at how MailChimp works to allow you to send advertisements to your database via Facebook. Did you know that building an email list is not just about emailing a person? Facebook has recently added to its arsenal the ability to export your mailing...

Why do we pick Google over Microsoft for emails?

How to stay on budget, on time and actually get people to use the software! Are you thinking about developing a custom piece of software? Where do you start?

How To Send Us Your Facebook Pixel

With all the websites we create, we recommend adding a Facebook pixel. Even if you don't plan to use it yet. It will allow your website to track visitors from your website so that you can send them future marketing campaigns. Here are the steps we need you to follow...

Video Calls Made Simple

Have you ever sat in traffic thinking that’s another hour of my life gone? For what? With technology video conferencing is easier than ever.

3 Ways To Develop Online Software

During tough economic times, does your business invest more in innovation? What comes out from challenging times is innovation. Many businesses are now tapping into the power of online software systems to improve their productivity and achieve desired outcomes....