Getting your Messaging Right

Have you ever visited a website, read the text and checked out the images but realized you have no idea what the company actually does?

Is your website clearly explaining the business value?

It’s a common mistake to believe your visitors see your website the way you do. If you want to catch the attention of someone who comes to your website knowing little or nothing about your brand, it’s paramount to nail your homepage messaging.

It is crucial to get your messaging right. All business and website owners must focus on building overall brand identity and trust, drive more site traffic and increase conversions.

Here are the 3 essential components of getting your website’s messaging right:

1. Tell what your business is all about

People don’t know your business as you do. To get them up to speed in a matter of seconds, you have to be crystal clear.

Your elevator pitch message has to clearly state what the business does. Avoid vague and generic marketing language.

We are all visual learners, and a picture is indeed worth a thousand words. Display a visual graphic that supports what you do to help visitors perceive the value your business creates. Make sure that the image fits your elevator pitch.

2. Differentiate your business

In addition to communicating what you do, your main messaging must also tell users how your service or product differs from the competition and can positively impact their lives, also known as a value proposition. The most compelling messaging outlines the product’s ability to solve a problem or fulfill a desire.

Framing benefits around value to the consumer helps them better understand why they need your products or services.

3. Set the right expectations

Your website messaging plays an important role in establishing credibility, delivering what your visitors need and converting them into leads or customers. Being open and honest is important to gain your visitor’s trust. Focus on the users who have a need you can meet.

Make sure to set the right expectations and reassure your visitors that you will deliver on your promises.

More ways to deliver your website’s message:

1. Targeted displays

Here are the 3 categories of display that drive the most on-site conversions:

  • Pop-ups: This is displayed in the centre of the website or as flyouts in the corner. It works by activating when a visitor to your website or landing page visits or clicks on a designated link, image, or word.
  • Bars: A full-width bar that typically sits at either the top of your site or the bottom. It is a notification or announcement banner on your website to showcase new products or offers of the site.
  • Banners: A more subtle interaction that sits at the top or bottom of a site. It is a great way to enhance your visitor’s site experience without being intrusive.

2. Video

Another way of delivering a message that can have a huge impact on conversion is to use a video. Unlike static images and text, videos help bring your products to life and give you the chance to explain why someone should buy by putting the product in a real-life context. A video lets you tell a broader story about your products or services.

3. Chat

Online stores are now investing in automated and live chat to help reduce the anxiety that consumers feel before purchasing from a new retailer. It allows people to ask any questions before completing a purchase, which gives them the confidence that they are making the right decision.

website contentWebsite messaging is crucial. By better communicating the value your business provides, how you differ from the competition, and setting the right expectations, you can give your website visitors a clear picture of your business and boost conversions.

Our experienced team can help get your website messaging right. Book a call with Stephen below.

Looking to level up your digital game?

We love to help. Whether it’s improving your current website or looking at ways to drive new leads into your diary. You can lock in a call with Stephen below or send us an email here.

Content Planning for Social Media, Blogs & Newsletters – How to do it

Have you ever felt overwhelmed with marketing? You are not alone. There is a lot you could do with content marketing, but people usually…

3 Ways To Develop Online Software

During tough economic times, does your business invest more in innovation? What comes out from challenging times is innovation. Many businesses are now tapping into the power of online software systems to improve their productivity and achieve desired outcomes....

Simple Structure For Social Media Videos

Have time on your hands at the moment? Thinking about starting to create content for your audience? More than ever 3 key things are happening: People have more time to think & create (as we are stuck at home) Social media use is up a ridiculous amount as people...

Video Calls Made Simple

Have you ever sat in traffic thinking that’s another hour of my life gone? For what? With technology video conferencing is easier than ever.

Editing Your New Website

Congratulations Your Website is now live! Many of our customers work with our team to make edits, update pages & add features. But from time to time they want to have a play and make little edits & add content. A few things to note: Your website is built on...

Setting Up Your Calendly Account

Click this link to go to the Calendly Website

How To Send Us Your Facebook Pixel

With all the websites we create, we recommend adding a Facebook pixel. Even if you don't plan to use it yet. It will allow your website to track visitors from your website so that you can send them future marketing campaigns. Here are the steps we need you to follow...

Software Development (Auckland Edition)

How to stay on budget, on time and actually get people to use the software! Are you thinking about developing a custom piece of software? Where do you start?

Why WordPress Hosting Fails & How To Prevent It

Your website is live. It’s a proud day. You can’t wait to show your friends, family and most importantly to get it in front of prospective clients.

Why Visitors Leave Your Website & How You Can Fix It

Nowadays, people can make snap judgments. Did you know it takes only seconds to form a first impression of a person? Websites are no different. According to a Google research, it only takes about 50 milliseconds - that’s 0.05 seconds - for visitors to form an opinion...