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title: "How To Send Us Your Facebook Pixel | Virtual Innovation"
description: "How to Install Facebook Pixel on Your Website Setting up the Facebook Pixel is one of the smartest things you can do for your website. It allows you to track…"
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How to Install Facebook Pixel on Your Website Setting up the Facebook Pixel is one of the smartest things you can do for your website. It allows you to track visitor behavior, measure ad performance, and retarget users with powerful ad campaigns. Even if you don’t plan to run Facebook ads right away, having the…

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## Table of Contents

## How to Install Facebook Pixel on Your Website

Setting up the **[Facebook Pixel](https://en.wikipedia.org/wiki/Web%5Fbeacon)** is one of the smartest things you can do for your website. It allows you to track visitor behavior, measure ad performance, and retarget users with powerful ad campaigns. Even if you don’t plan to run Facebook ads right away, having the **Facebook Pixel** installed ensures you’re ready when you are.

Follow these steps to install the **Facebook Pixel** and share it with your web developer:

![Login screen of Facebook Events Manager for Facebook Pixel setup](/wp-content/uploads/2020/04/Event_Manager-1.png "Web Design Image")

### Step 1: Log in to Facebook Events Manager

To get started, log in to [Facebook Events Manager](https://www.facebook.com/events%5Fmanager2). If this is your first time using it, you may be prompted to set up a Facebook Business account.

![Login screen of Facebook Events Manager for Facebook Pixel setup](/wp-content/uploads/2020/04/Create_a_Pixel-1.png "Web Design Image")

### Step 2: Access the Facebook Pixel Tab

Once you’re in Events Manager, navigate to the **Pixels** tab. Click the green “+ Add” button to **create a Facebook Pixel**.

We highly recommend adding a **Facebook Pixel** to every website we build, even if you don’t plan to use Facebook Ads right away.

![Accessing the Facebook Pixel tab in Events Manager](/wp-content/uploads/2020/04/Add_Pixel_Name_and_Continue-1.png "Web Design Image")

### Step 3: Name Your Facebook Pixel

Give your **Facebook Pixel** a name (e.g., “Main Website Pixel”) and enter your website URL (such as yourdomain.co.nz). Click **Create**.

![Naming and entering a website URL for the Facebook Pixel](/wp-content/uploads/2020/04/Email_to_Developer-1.png "Web Design Image")

### Step 4: Email Your Facebook Pixel Code to Your Developer

After creating the pixel, click the **“Email to Developer”** option. This will allow you to send the necessary **Facebook Pixel** tracking code directly to your website project manager. If you’re handling your own web development, you can copy the code and manually insert it into your website’s header.

![Option to email Facebook Pixel code to website developer](/wp-content/uploads/2020/04/Add_Recipient-1.png "Web Design Image")

### Step 5: Add Recipient and Send

Enter the email address of your Project Manager in the recipient field. Once sent, let us know so we can proceed to add the **Facebook Pixel** code to your website correctly.

Installing a **Facebook Pixel** is an essential step toward building a data-driven marketing strategy. If you have any questions or need help integrating the **Facebook Pixel** on your website, our team is here to help.

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