--- title: "Mailchimp: The Smart Email Marketing Platform for Startups and Small Businesses | Virtual Innovation" description: "MailChimp has been designed with non-tech-savvy people in mind. It is easy-to-use, flexible and has a simple design so that anyone can send out…" canonical: "https://virtualinnovation.co.nz/mailchimp-empowers-small-businesses/" language: en-NZ --- [Skip to content](#main-content) On this page Quick answer MailChimp has been designed with non-tech-savvy people in mind. It is easy-to-use, flexible and has a simple design so that anyone can send out professional-looking emails and social campaigns. ![Mailchimp: The Smart Email Marketing Platform for Startups and Small Businesses article image for Virtual Innovation](/blog-images/mailchimp-empowers-small-businesses.jpg) Mailchimp: The Smart Email Marketing Platform for Startups and Small Businesses article image for Virtual Innovation Mailchimp is a powerful, all-in-one email marketing platform tailored for startups and small businesses looking to grow their brand, connect with their audience, and drive more sales. Whether you’re launching your first email campaign or scaling your digital marketing, [**Mailchimp**](https://en.wikipedia.org/wiki/Mailchimp) provides a robust yet easy-to-use suite of tools designed for users of all tech levels. #### Here are the 3 main advantages of using MailChimp: ### 1\. Forever Free If you have up to 2,000 email subscribers, MailChimp offers a basic free plan. The free option is perfect for newcomers in their niche that are just starting their email marketing journey. You can add up to 2,000 contacts on your list, and you can send up to 12,000 emails for free a month! ### 2\. Feature-rich MailChimp is packed with useful features to make your life easier. Some of our favourite features include: - ##### **Landing Pages** In MailChimp, landing pages live alongside other campaign types. Landing pages are free to all MailChimp users, so you can build as many as you need. They are different from other pages on your site because they focus on specific, short-term goals so that you can get the results you want. Landing pages can boost your credibility and reinforce your brand. ![Create Landing Pages with Mailchimp](/wp-content/uploads/2020/10/create-landing-pages-with-mailchimp-image.png "Create Landing Pages with Mailchimp") - **Ready-to-Use Campaign Templates and Email Designer** MailChimp offers an easy way to customise your email campaigns. You can simply choose a pre-built template and use their easy to use drag-and-drop design feature to start creating your email marketing campaigns. The built-in photo editor and free image database help you get the most out of your images. ![Mailchimp Email Templates](/wp-content/uploads/2020/10/email-template2.jpg "Mailchimp Email Templates") - **Mailchimp’s Marketing Automation** It varies from simple operations to more complex, multi-step processes, and allows for customized workflows based on customer behavior. Some of the automation that Mailchimp offers include: - - Welcome messages - Date-based automations - Behavior-based automations - Abandoned cart messages - Order or appointment notifications - Product retargeting emails - Re-engagement messages ![Automate your marketing campaigns with Mailchimp](/wp-content/uploads/2020/10/automation-1024x713.png "Automate your marketing campaigns with Mailchimp") - ##### **Personalized Product Recommendations** They are available for users who connect a supported e-commerce store or a custom API 3.0 integration that can be found on the Integrations page. It uses individual contact purchase data to prioritize and promote your store’s relevant items. You can add the recommended products to your emails to increase revenue and encourage repeat purchases. ![Product Recommendation](/wp-content/uploads/2020/10/image-in-introducing-product-recommendations.jpg "Product Recommendation") _Photo credit: Mailchimp_ - ##### **Organic Social Media Posting** You can use MailChimp to create and share your posts in minutes to Facebook, Instagram, and Twitter. Through MailChimp, you can create, manage, and publish social posts that help you stand out all from one place. ![Mailchimp Social Post](/wp-content/uploads/2020/10/Mailchimp-social-post-1024x585.png "Mailchimp Social Post") - ##### **Social Ads and Post Scheduling** You can now create your Facebook or Instagram Ads directly from MailChimp. This feature will guide you through create and publish ads. Choose the people you want to target, including your existing audience, social media users whose interests align with your services or products, or people who visit your website. ![Mailchimp Ad](/wp-content/uploads/2020/10/google-ad.png "Mailchimp Ad") ### **3\. Insightful Reporting and Analytics** It is very useful to have advanced audience insights into the activities of your subscribers. MailChimp can show you these metrics on its at-a-glance dashboard. Monitoring email marketing metrics can play a key role in determining the success of your digital marketing efforts. MailChimp’s real-time campaign performance and analytics, click map, interactive data visualization and ROI tracking across all channels are very powerful information and can be an invaluable asset to your business. ![Mailchimp Report](/wp-content/uploads/2020/10/report-1024x649.png "Mailchimp Report") ## Why Small Businesses Love Mailchimp Mailchimp is built for non-technical users who want a reliable and intuitive email marketing solution. Its flexible features, user-friendly design, and affordable pricing make it a favorite among entrepreneurs, freelancers, and small business owners. ## Start with Mailchimp Today Ready to unlock your business’s full marketing potential? As a proud Mailchimp partner, we’ll help you get started and make the most out of this dynamic platform. Need a hand? ## Let’s make your website work harder. Tell us what is slow, clunky or costing you leads. We will show you a practical next step. 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