---
title: "Shoe Clinic Case Study | Virtual Innovation"
description: "Shoe Clinic moved from a costly, hard-to-manage Magento store to a flexible Shopify platform built for modern ecommerce and marketing."
canonical: "https://virtualinnovation.co.nz/case-study-shoe-clinic/"
language: en-NZ
---
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Shopify website design

# Shoe Clinic

Shoe Clinic moved from a costly, hard-to-manage Magento store to a flexible Shopify platform built for modern ecommerce and marketing.

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![Shoe Clinic case study](/_astro/case-study-screen-shoe.BHTlncsD_Zbkotw.webp)

The brief

## Built around the work that needed to happen next.

Shoe Clinic was running an ageing Magento website that was clunky, expensive to maintain and difficult for the team to update. Product imagery was hard to manage, recurring issues were costing time and money, and a new marketing team needed a website that could support the next stage of growth.

What we built

- A full Shopify ecommerce rebuild based on the trusted Shoe Clinic brand
- A flexible product and content experience that is easier for the team to manage
- Integration with the existing POS system, payment providers and key business tools
- Weekly working sessions to keep the project clear, practical and moving forward

The outcome

## A faster, easier-to-manage Shopify store that gives the team and their marketing partners a stronger platform for growth.

We kept the strongest parts of the existing brand, then upgraded the experience throughout for a sharper, more flexible Shopify store. Together, we worked through the wider technology decisions, including POS and email marketing, before integrating the tools Shoe Clinic chose to keep. The result is a fast ecommerce site that is easier to operate and gives every marketing activity a stronger place to land.

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