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title: "Buy Kiwi: New Zealand’s Homegrown Answer to Amazon | Virtual Innovation"
description: "In today’s globalised economy, it’s easy to click \"Buy Now\" without considering where your money goes. Often, purchases from ‘.co.nz’ websites are…"
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In today’s globalised economy, it’s easy to click "Buy Now" without considering where your money goes. Often, purchases from ‘.co.nz’ websites are processed by overseas companies, leading to profits leaving New Zealand. This not only affects our economy but also undermines local businesses striving to compete…

![Consumers choosing to Buy Kiwi and shop locally](/blog-images/buy-kiwi-supporting-nz-businesses.jpg)

Consumers choosing to Buy Kiwi and shop locally

## Table of Contents

In today’s globalised economy, it’s easy to click “Buy Now” without considering where your money goes. Often, purchases from ‘.co.nz’ websites are processed by overseas companies, leading to profits leaving New Zealand. This not only affects our economy but also undermines local businesses striving to compete in a saturated market. 

Enter[ Buy Kiwi](https://www.buykiwi.co.nz), a 100% New Zealand-owned e-commerce platform committed to keeping Kiwi dollars within our shores. Launched in 2022, Buy Kiwi lists only businesses that are at least 80% NZ-owned, so your purchases support local people and communities.

## **A Platform for All Things Kiwi**

Buy Kiwi isn’t just another online marketplace; it’s a community-driven platform that celebrates Kiwi ingenuity. From books and cosmetics to fishing gear and homewares, all products come from NZ-owned businesses. With 500+ local businesses and 40,000+ products, Buy Kiwi is fast becoming the top choice for conscious shoppers.

**Keeping Kiwi Dollars in Kiwi Hands**

![Support New Zealand economy through Buy Kiwi shopping](/wp-content/uploads/2025/06/nz_money.webp "Web Design Image")

Buy Kiwi’s mission is simple, empower New Zealanders to support New Zealanders. Instead of profits flowing offshore, shopping through Buy Kiwi ensures your dollars stay right here, supporting local entrepreneurs and their families. This creates a ripple effect: stronger local businesses, more local jobs, and a more resilient economy. It’s about ownership, not just origin. We may not make every product here, but we _can_ choose who sells them to us.

**Helping Local Businesses Compete Online**

![Buy Kiwi platform showcasing 100% NZ-owned brands](/wp-content/uploads/2025/06/online_img.webp "Web Design Image")

Many New Zealand businesses struggle to compete with global giants due to limited reach and budgets. Buy Kiwi bridges the gap by giving businesses a strong online platform to grow their reach nationwide. Local brands that once sold only in their area can now reach customers nationwide, a big boost in today’s digital world. Buy Kiwi also gives customers peace of mind, as purchases are protected under New Zealand’s Consumer Guarantees Act. ([Source: NZ Entrepreneur](https://nzentrepreneur.co.nz/why-growing-online-marketplace-buy-kiwi-wants-to-keep-e-commerce-local/))

**A Mission Backed by Everyday Kiwis**  
Unlike most tech startups funded by large venture capital, Buy Kiwi is owned by everyday New Zealanders who believe in backing their own. The company raised capital through mum-and-dad investors, ordinary people who see the value in keeping Kiwi dollars circulating locally. This grassroots investment shows strong community support and keeps the mission focused on what Kiwis value , ownership, independence, and local success. ([Source: Scoop NZ](https://www.scoop.co.nz/stories/BU2303/S00301/dont-say-bye-to-kiwi-dollars-buy-kiwi.htm))

**Have a Business? List on Buy Kiwi**

![Consumers choosing to Buy Kiwi and shop locally](/wp-content/uploads/2025/06/buy_online_img.webp "Web Design Image")

Are you a New Zealand business owner with great products to sell? Buy Kiwi is always looking for genuine Kiwi-owned businesses to join the platform. If your brand fits the mission, the team would love to hear from you. 

Reach out to Jamie directly at jamie@buykiwi.co.nz to start the conversation. Being listed on Buy Kiwi means joining a growing community that believes in buying local and backing New Zealand.

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