8 Tips To Generate Leads From Your Email Signature

Do you feel like you send 100’s of emails each day? What if those emails could also generate you new leads? 

Emails are one of the most effective ways of marketing and your email signature can be a very easy way to generate leads and make sales. It is more than just your name and title. It should make a statement about you and your business. 

An email signature is part of your branding as much as a business card or a piece of stationery. It helps to catch your readers’ attention, convey more information about you and encourage them to respond. 

It’s important to get your email signature right to make sure it is memorable and informative.


Below are 8 tips to generate leads from your email signature:

1. Add your contact information.
Your contact information should include your phone number, mobile number, email address and business website.

2. Add your image. If you use a photo in your email signature, it needs to be a professional image. Avoid using selfies or obvious crops from other photos.

3.  Display your logo. If you work for a business or organization, you may want a more uniform corporate look to your email signature.

4. Include your social links. It is becoming increasingly important to include social media contact information in your email signature. Social media provides another way for your readers to connect with you. It is an important part of building an ongoing business relationship.

5. Include a short video. You can show your latest promo, product or services. Every email you send will educate people on the different things you offer.

6. Include a CTA (call-to-action). Email signature CTAs are a great avenue for lead generation. They give the reader another option to engage with you or your company. Make sure to change it every couple of weeks to give readers new opportunities to engage with you.

7. Be colourful. One of the easiest ways to catch attention is to use colour. Readers are more likely to pay attention to a signature with a pop of colour.

8. Use mobile responsive design. The usage of smartphones and other mobile devices has increased. A responsive design adjusts for mobile readers.

Get a professional email signature design that’s just the right fit for your business needs.

If you are having trouble including your company logos, image, video or any other content to your email signature, we are here to help. We can create an attractive professional email signature that’s uniquely yours. Book a FREE virtual coffee meeting with Stephen below.

Looking to level up your digital game?

We love to help. Whether it’s improving your current website or looking at ways to drive new leads into your diary. You can lock in a call with Stephen below or send us an email here.

Creating The Right Business For You

The world is moving faster than ever. Change is an hourly occurrence, and for many, this gets overwhelming, especially when leading a small, medium or large team. If we have the right tools and capability to weather the storm, we know when to pivot or hold course is...

MailChimp & Facebook Ads

In this post, we look at how MailChimp works to allow you to send advertisements to your database via Facebook. Did you know that building an email list is not just about emailing a person? Facebook has recently added to its arsenal the ability to export your mailing...

Covid Funding: Do You Qualify?

Covid-19 has effected many small and medium businesses throughout New Zealand. The government has stepped up and created the Covid 19 Business Advisory Fund to support you at this time. Could you qualify for support? The fund is available through the Regional Business...

How To Create Amazing Business Cards?

Welcome to the first episode of Engage To Win! This is our new video blog series that is all about helping you engage better in your business.

Software Development (Auckland Edition)

How to stay on budget, on time and actually get people to use the software! Are you thinking about developing a custom piece of software? Where do you start?

Want to run a quiz online? Try Kahoot

Recently, a friend of ours was supporting the Auckland Coastguard by getting people to sign up to an online virtual quiz. Having been a fan of the odd pub quiz over the years, and for the giant price of $6 a person, it seemed like a fun and meaningful way to support...

How to pick a CRM

‘You need a CRM. All good businesses have one’ So you are told. The first thing you do is going to Google, search for ‘Business CRM’ and you get over 25 million results.

How High Will Your Elevator Pitch Take You?

Imagine this. You’re on the ground floor of a 10 storey building waiting for the elevator to come and pick you up. The doors open, you walk in and so does the ideal client/ perfect boss/partner of your dreams. You have 30 seconds between now and the 10th floor, where...

Top 5 Questions ‘Canva How To’

We help companies improve their skills with Canva, from designing templates, create stunning documents and more. We noticed that most people we work with seem to have the same 5 recurring questions about using Canva.  Since we are here to help, and we do love helping...

How To Add Facebook Messenger To Your Website

Did you know that Facebook Messenger is expected to grow to 2.4 billion users by 2021? You can now integrate your Messenger experience directly into your website. The Messenger Customer Chat plugin allows you to have a live conversation with your site visitors. This...