If you are based in Auckland you may qualify for the Activate Auckland Fund towards advice or a new website >>

8 Tips To Generate Leads From Your Email Signature

Do you feel like you send 100’s of emails each day? What if those emails could also generate you new leads? 

Emails are one of the most effective ways of marketing and your email signature can be a very easy way to generate leads and make sales. It is more than just your name and title. It should make a statement about you and your business. 

An email signature is part of your branding as much as a business card or a piece of stationery. It helps to catch your readers’ attention, convey more information about you and encourage them to respond. 

It’s important to get your email signature right to make sure it is memorable and informative.


Below are 8 tips to generate leads from your email signature:

1. Add your contact information.
Your contact information should include your phone number, mobile number, email address and business website.

2. Add your image. If you use a photo in your email signature, it needs to be a professional image. Avoid using selfies or obvious crops from other photos.

3.  Display your logo. If you work for a business or organization, you may want a more uniform corporate look to your email signature.

4. Include your social links. It is becoming increasingly important to include social media contact information in your email signature. Social media provides another way for your readers to connect with you. It is an important part of building an ongoing business relationship.

5. Include a short video. You can show your latest promo, product or services. Every email you send will educate people on the different things you offer.

6. Include a CTA (call-to-action). Email signature CTAs are a great avenue for lead generation. They give the reader another option to engage with you or your company. Make sure to change it every couple of weeks to give readers new opportunities to engage with you.

7. Be colourful. One of the easiest ways to catch attention is to use colour. Readers are more likely to pay attention to a signature with a pop of colour.

8. Use mobile responsive design. The usage of smartphones and other mobile devices has increased. A responsive design adjusts for mobile readers.

Get a professional email signature design that’s just the right fit for your business needs.

If you are having trouble including your company logos, image, video or any other content to your email signature, we are here to help. We can create an attractive professional email signature that’s uniquely yours. Book a FREE virtual coffee meeting with Stephen below.

Is your website not living up to the dream?

You’re not alone. But if you don’t change anything – nothing will change.
If you have even the slightest interest in improving – lock in a 15-Minute
clarity call with Stephen to see how we can help.

How To Add Facebook Messenger To Your Website

Did you know that Facebook Messenger is expected to grow to 2.4 billion users by 2021? You can now integrate your Messenger experience directly into your website. The Messenger Customer Chat plugin allows you to have a live conversation with your site visitors. This...

5 Questions To Ask In A Video Testimonial

What can you do to find out if a company or a product is as good as they claim to be? Simple, check their reviews and testimonials! A customer’s testimonial is the most powerful and effective type of video content. It helps a lot when you need to build brand trust and...

How To Have A Great Business Blog

Does your business have a blog? You might miss out on reaching a huge audience and on the opportunity to convert viewers into paying customers.  A blog is one of the best ways to leverage content marketing. The idea of starting a business blog from scratch may be a...

Why do we pick Google over Microsoft for emails?

How to stay on budget, on time and actually get people to use the software! Are you thinking about developing a custom piece of software? Where do you start?

Setting Up Your Calendly Account

Click this link to go to the Calendly Website

Free Covid-19 Video For Your Business

We know the Covid-19 virus has caused massive upset for so many businesses. At Virtual Innovation we wanted to give back and have created a video you can download directly and share with your customers & clients to help spread the awareness. See The Video...

Editing Your New Website

Congratulations Your Website is now live! Many of our customers work with our team to make edits, update pages & add features. But from time to time they want to have a play and make little edits & add content. A few things to note: Your website is built on...

5 Things To Remember When Writing A Blog Post

Today, we will be talking about things that will help you get sales digitally. We're going to be looking at conversion rates on websites, the things you need on websites, articles, blogs, content and podcasting. Many different things that you can do to grow your...

Content Planning for Social Media, Blogs & Newsletters – How to do it

Have you ever felt overwhelmed with marketing? You are not alone. There is a lot you could do with content marketing, but people usually…

Creating Inclusive Websites That Get Results

Stephen was recently asked by the team at Digital Boost to do a LinkedIn Live. In this talk, Stephen focuses on the need to plan for the diversity that comes to a website. It is not too long, but well worth making a coffee and having a watch. If you would like someone...